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Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by DDB, United Arab Emirates for China Times, within the category: Food.

Caption

Brings out the chinese in anyone

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Creative Directors: Adham Obied, Shehzad Yunus
Art Director: Dinesh Gore
Copywriter: Lisha Mansukhani
Photographer / Illustrator: Sanu Raju
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MicheleVirgilio's picture

eheheh

MicheleVirgilio
Activity Score 2617
Hadrons's picture

cute & friendly but i'm not sure how professional it is.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

khronos's picture

the chinese eyes are cute, but the ad as a whole?

khronos
Activity Score 998
Copywriter
vote4pedro's picture

Maybe it's just me, but I'm thinking the Chinese would find these a bit racist.

vote4pedro
Activity Score 4601
Copywriter
andylefty's picture

If this agency was a football player, they'd find themselves with an eight match ban.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jponino's picture

this one is a bit funnier than the others, but the campaign is either bad executed and almost racist (to play on chinese physical particularity, it's like saying or doing an ad for kangaroo panty showing an afro-american man only waring this panty )

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
FranCogMents's picture

I think it's problematic with creating an association between Chinese eyes and "Chinese authentic food". I mean, come on, do Chinese people really want people to associate how good their food is when people look at their eyes?

I say more on my post: http://francogments.wordpress.com/2011/12/22/110-creative-or-racist/

FranCogMents
Activity Score 17
Student at UC Berkeley studying Rhetoric & Computer Science |

http://francogments.wordpress.com/

https://twitter.com/FranCogMents

andylefty's picture

A Chinese woman commented on this ad on Facebook. I'll paraphrase:

"I'm Chinese and I don't find this particularly offensive...for the record I don't have small eyes."

I was tempted to reply. I don't think she would have got the irony of me saying "Of course you do, you're Chinese"

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pabzi007's picture

lmao...very well said :-)

pabzi007
Activity Score 108
Copywriter at The Base
clearsky1989's picture

little bit Racist, quite funny and definitely Works !

clearsky1989
Activity Score 429
Copywriter at Grey
Wordfruit's picture

I presume China Times is a restaurant?

What's the appeal?

When I go to a Chinese restaurant I want to know the food is good. I don't aspire to be Chinese.

If you saw this poster, would it make you think 'Great food'?

Wordfruit
Activity Score 1023
vote4pedro's picture

I think the issue here is that when societies are relatively closed off to the outside world and are so homogeneous, they become insensitive to other cultures. In this case, I think they were being slightly racist without meaning to be. Unintended racism aside, I don't think it's a very good ad. It does nothing to make me want to eat there. In fact, I'd probably go out of my way not to.

vote4pedro
Activity Score 4601
Copywriter
carolinew77's picture

whoa! I'd be reported to HR if is showed my Art Director a concept like this -

carolinew77
Activity Score 8
Roger Keynes's picture

First thought stuff.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Lazarus's picture

These are terrible and racist.

Lazarus
Activity Score 1536
Creative Director
MikeYikes's picture

Pretty racist, I'd say.

MikeYikes
Activity Score 117
Creative Director
Atmosfear's picture

Not too sure about the copy...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
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