Agency Network: 
July 2012


Print advertisement created by Ogilvy, China for China Mobile, within the category: Gaming.

Advertising Agency: Yindu Ogilvy, NanJing, China
Executive Creative Director: Jerry Wan
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Wayne Lee
Designer: Ted Lu
Copywriter: Jerry Wan
Illustrator: Leo Chiu
CGI: Hansome Chang
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tirthomitro's picture

such a boring old idea... if not for the art, it sucks completely.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Mário Sérgio Ferreira's picture
Mário Sérgio Fe...
Activity Score 8
Art Director
JACKY.X's picture

Hi,I must explain.This idea was earlier than the PSP.Before Cannes show the PSP campaign.But because of the company's reasons, there is no time to do it.But after a long time, I still adhere to work it out!Although PSP has a similar idea.It is worth saying is, creative environment in China is still relatively poor.Hope that the future will be better!

Activity Score 5
Creative Director
DesignDine's picture

Oh you poor creative mates :P

Activity Score 1313
Art Director at UK |

thedesignaddict's picture

Playstation owns this approach.

Activity Score 5403
Art Director at Freelance
61designstreet's picture

Beautiful Work..

Activity Score 247
Web Designer/Developer |

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