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Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, China for China Environment Protection Foundation, within the category: Public Interest, NGO.

Advertising Agency: JWT Shanghai, China
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Highest Rated

Boccioni's picture

Well done, I agree the images should be viewed bigger. Reminds me of Edward Burtynsky's movie manufactured Landscapes.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

bad ass

Guest
Guest's picture

Can someone explain these? I feel like I'm missing something. Maybe I just can't zoom in enough to understand the illustrations.

Guest
Guest's picture

i saw a video version about this work.
the moutains,waters,as the camera zooms in, actually,are cities's elements:steel,concrete,overhead road.....also rubbish...

so "the moutains are not moutains any more, either are the waters"
we created the modern city,at the cost of destroying our environment. it is really our expectation?

Guest
Boccioni's picture

Well done, I agree the images should be viewed bigger. Reminds me of Edward Burtynsky's movie manufactured Landscapes.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

its a traditional painting, but zoomed up you see power-line towers instead of trees. originally black ink is normal, but the spin is that blackening is actually pollution to nature.

Guest
Guest's picture

Great campaign

Guest
Guest's picture

意思是看山不是山,看水不是水,山穷水尽的意思。
所以要保护!懂吗?

Guest
Guest's picture

“山穷水尽”呵呵,这是画者的本意吗?还是广告人为了拿奖强加的概念。
可惜一件好好的艺术品就这样被强奸了

Guest
Guest's picture

“山穷水尽”呵呵,这是画者的本意吗?还是广告人为了拿奖强加的概念。
可惜一件好好的艺术品就这样被强奸了

Guest
Chris's picture

agree with above comments, needs bigger zoom.

Chris
Activity Score 1935
Art Director
Madibaman's picture

Artistically flawless but my key gripe about all these environmental campaigns (not just this one) is that not a single one actually knocks a square one into the jaw, made me sit up and go, "Shit... this is for real. This is really what's happening to the world. We should change it. Now." These ads have absolutely no impact.

All the ads we see now are merely clever interpretations, if not a distractingly beautiful but thinly disguised way, of saying the same thing; global warming, recycle, save the planet, etc. Tell me honestly folks - how many of you, from seeing any one of the countless environmental ads out there, decided there and then it was time for you to really do something about saving the world? None? Then all the ads failed in their task, no matter how pretty, witty, sad, funny they were.

Enough of this "see how clever / beautiful / controversial / rude / funny / sexy my idea can be" approach to writing ads. Let's be relevant. Let's stop talking to and amongst ourselves in the industry. The reason why every ad looks the same these days is because we're all trying to outwit, out-write, out-art direct one another. Why don't we start talking to the people who we're supposed to talk to in the first place? Our target audience. Yes, remember them? Once you can find the right way to connect with the right people, everything else will fall in place. I've said it before and I'll say it again - please stop passing off great creative wanks as bona fide ads. It makes me want to throw up. Really.

All said, major hats off to the illustrator/s that did this. Each print in this campaign is truly a piece of art. Congratulations.

Madibaman
Activity Score 110
Creative Director
geraldanith's picture

Phenomenal art!!

geraldanith
Activity Score 97
Art Director
everartz's picture

yes, this is cool
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

copylad's picture

outstanding art

copylad
Activity Score 121
Copywriter
reem1's picture

This campaign is brilliant.

Aesthetically- it beckons me to dig deep into its crevices and deconstruct its layers. The message is brazenly displayed and skillfully integrated into an art form that I absolutely adore.

I rarely want to spread a campaign across the walls of my home for the world to see. For obvious reasons, I want to plaster this across the walls of my home and pay tribute to everything it is and everything it stands for.

Mental Masturbation. I love it.

reem1
Activity Score 41

~r~

Guest's picture

几年前就在一个年轻画家处看过类似的作品。从概念到执行方式都类似。
广告,,,,诶

Guest
Guest's picture

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all?

Guest
Guest's picture

link please... or a name of the artist. curious to find out.

Guest
act's picture

must a chinese agency constantly include chinese cliches into their creative work? whats next? dragon dance? monkey god??

act
Activity Score 535
Art Director
Guest's picture

If the target is actually the Chinese themselves, I don't see why not make use of recognizable cultural elements in the communication.

Guest
Guest's picture

Thief! Poor artist,cheated by this agency!

Guest
Guest's picture

reminds me of when i first saw jake and dinos chapman work at the saatch gallery
from a distance all is well- sinister close up
Julian Saunders

Guest
gmint7's picture

:::J:::

i can't really see what it is, but after reading the explanation in the comments....

awesome...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

讨厌这种拿人家艺术去为自己得奖的广告人,又不是自己的idea,只是拿来扣了一个概念,写上你的名字有意思摩?

Guest
Guest's picture

Nicely executed wallpaper.

Guest
Guest's picture

Agree!

Guest
Guest's picture

不要整天骂来骂去,有意思么。
大多数人过来这个网站是欣赏作品的,即广告从业人员。
创意撞车你们没碰到过么?
抛开作者的原创性,这是一幅不错的作品。
我不是JWT的人,也没JWT的人没任何瓜葛,谢谢。

Guest
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