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Automotive pollution

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, China for China Environment Protection Foundation, within the category: Public Interest, NGO.

Advertising Agency: JWT Shanghai, China
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Highest Rated

Guest's picture

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all??

Guest
Guest's picture

nice

Guest
Guest's picture

Translation? Or maybe i dont get it :S

Guest
Guest's picture

i wanna know what it means?? i didnt get it !!!

Guest
Codebreaker's picture

it's an environmental awareness campaign in accusation of developmental projects at the expense of our environment, visually depicted by green hills replaced by buildings and skyscrapers.

Codebreaker
Activity Score 19
Art Director at Malaysia
Guest's picture

traditional painting = black-ink silk-screen painting (the way they usually look)

theme is played on when you zoom up. it is saying the blackness of nature is from industrial pollution.

Guest
Guest's picture

there are many buildings combined together become a mountain.(that is pollution)
and the copy are:
1st : What you see (mountain & river) may not be what you get.
2nd : no more mountain and river.(?)
3rd : please return back our environment.

my translation not good enough. =(

Guest
Guest's picture

I like it. It is very like the opening sequence of WALL-E, but as it is not ripped off from another ad, then that is okay.

Guest
Guest's picture

Looks like the poster by Codesign Hong Kong....

Guest
everartz's picture

sometimes black and white ads have magic more than the colored ones... i enjoy looking at this one...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

dsklan's picture

superb!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Someone says this agency bought the campaign already done by an artist years ago. Does the agency deserve any credit at all??

Guest
act's picture

must a chinese agency constantly include chinese cliches into their creative work? whats next? dragon dance? monkey god?

act
Activity Score 535
Art Director
Guest's picture

很多人智商似乎有问题,竟然看不懂

Guest
Guest's picture

老外没办法理解中国的山水画。
山水画里面非山非水。
不能说是智商问题,这是文化的差异。

Guest
gonzohj's picture

The credits for this campaign.

Agency: JWT Shanghai
Creative Director: Yang Yeo
Art Director: Lillie Zhong
Copywriters: Jacqueline Ye and Rachael Freire
Designer: Sean Tang
Print Producers: Hester Lim, Liza Law, Joseph Yu, Tao Shen
Illustrator, photographer & art director: Yong Liang Yang.

"All of us are ignorants, but we don't all ignore the same things."

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

yvancg's picture

Hen hao kan ba
wo hen xi huan

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

satrianee's picture

beautifull.

satrianee
Activity Score 3748
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