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Chinese Mickey

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Dentsu, China for China Element International Award, within the category: Professional Services.

Caption

Chinese Mickey?
Never lose our culture introspection.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
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Sushi lover's picture

not sure about the message, it seems lead me to think the opposite way from the original.

Sushi lover
Activity Score 907

Dream needs to be big!

Billoughsby's picture

Harsh comment deleted. The stars shall speak for me.

Billoughsby
Activity Score 5150
Art Director |

That's it.

wentian1980's picture

Student Work

wentian1980
Activity Score 12
beijing |

无人缚汝

Guest's picture

everyone loves to do minimalistic work, but never quite understand they have to hammer home the point in that minimalistic way. unfortunately, this doesn't say anything about anything. first thought, not refined enough. don't people at dentsu have layers of approval?
if so, this got all the way through? disappointing

Guest
Guest's picture

obviously someone (can't / you're just too lazy) read.

Guest
Billoughsby's picture

"Never lose our culture introspection"

Wow. heavy stuff.

Billoughsby
Activity Score 5150
Art Director |

That's it.

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