Description
Print advertisement created by Dentsu, China for China Element International Award, within the category: Professional Services.
Chinese Christmas?
Never lose our culture introspection.
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
Should I be Chinese to get these ads? Because I don't.
That's me!
http://resiseymilim.wordpress.com
I actually get it, and I kinda like it. To understand it, you need to pay attention to the copy, which should read "cultural introspection", not "culture introspection" (bad translation). Graphic design is excellent.
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