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Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Ice Cream, China for China Automobile Association, within the category: Public Interest, NGO.

Caption

The truth. After two drinks, your attention while driving will diminish by up to 76%. CAA reminds you not to drink and drive.

Advertising Agency: Ice Cream Communications, China
Creative Directors: Jesus Gu
Art Director: Venson Chen
Copywriters: Jesus Gu
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Highest Rated

rajesh_keyaar's picture

nice

rajesh_keyaar
Activity Score 236
Abhishek Borde's picture

thats cooooooooooooooooooooooooooooool

Abhishek Borde
Activity Score 26
Four Season Advertising
critical_mass's picture

Very nice idea and well executed!

critical_mass
Activity Score 17
esotericusername's picture

The reflection on the mirror is wrong. Doesn't look like it is at enough angle to reflect the street behind it. Other than that cool idea and execution.

esotericusername
Activity Score 313
Art Director
NatalieM's picture

True, but at quick glance the average person probably wouldn't notice that. I agree that it's pretty cool and well executed.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

shades's picture

the reflection is the street that runs at
right angles to the one we're going down...
How cares anyway...friggin nice idea. and i get it straight away.
back in your box.

shades
Activity Score 78
Freelance copywriter
StuartLittle's picture

It's not the mirror view, its about how a drunken see it.

StuartLittle
Activity Score 466
Other
sloppy4's picture

of course it's good, jesus did it.

sloppy4
Activity Score 1492
dico's picture

really good!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Whitefang's picture

Nice shot but grim reaper ads should be put out to pasture. 2/10

Whitefang
Activity Score 509
alvinpck's picture

Is the Reaper really necessary? Nice idea on the mirror, though.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
floydeepurple's picture

Nice idea. But it's high time we throw a farewell party for the Reaper.

floydeepurple
Activity Score 349
Copywriter
everartz's picture

fuck ya!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Kateter's picture

skip the Reaper. skip the Truth. and you'll get brilliant ad.

all is said without those two elements.

Kateter
Activity Score 2029
Copywriter
mondo's picture

nice !¡

mondo
Activity Score 142
campass's picture

Good, also if in my opinion the grim reaper behind the mirror wasn't necessary and the photoshop work could be better.

campass
Activity Score 120
Kirsche's picture

nice one. could be great as an ambient.

Kirsche
Activity Score 84
Copywriter
liar's picture

could cause a lot of accidents as an ambient too.

liar
Activity Score 384
Other
gbl's picture

old idea. cool only as an ambient.

gbl
Activity Score 451
Copy
金合欢's picture

surely a nice one.

金合欢
Activity Score 64
北京 |

自信的人是天才!

modern drunker's picture

Good idea !
Do it as an ambiant and you will have dead drunker AND dead sober.

modern drunker
Activity Score 85
toof76's picture

first white peugeot on the right is badly retouched..

toof76
Activity Score 18
savepoetry's picture

Why a Chinese ad in Paris???

savepoetry
Activity Score 13
Art Director
slip's picture

Hey sloppy4, Capital J for Jesus. Respect. :)

Diggin' the ad.

slip
Activity Score 919
designer |

SJB

rajesh_keyaar's picture

nice

rajesh_keyaar
Activity Score 236
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