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Australia five-day tour

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by David, Taiwan for China Airlines, within the category: Transport.

Caption

China Airlines refined travel.
Less is more.

Advertising Agency: David Advertising, Taipei, Taiwan
Creative Director: Akae Wang
Art Directors / Illustrators: Brian Chiang, Aska Chuang
Copywriters: Eva Cheng, Ethan Wei
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Guest's picture

i get it, but find the execution terrible..so agreed

Guest
Guest's picture

I find the red line a better trip

Guest
BulbheaD's picture

agree. with the red trip you get to see more of australia.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

wow, how'd you figure THAT, Einstein???

Guest
Guest's picture

So, he/she said exactly what we all thought, and that makes them subject to your retarded sarcasm? Get over yourself.

Guest
Jet Propulsion Lab's picture

Melbourne is one of the most beautiful, underrated cites on earth! (I just wanted to get it out.)

China Airlines travel < Karaoke bus tour

Nuff said.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

is this good in china?

Guest
Blessed Besse's picture

it looks liek a butt!

Blessed Besse
Activity Score 104

LOVE,

BLESSED BESSE

Guest's picture

WTF????

Guest
santorini's picture

I am used to with absurd drama, poetry, story!!! but now a day got to be familiar with absurd advertisement....

santorini
Activity Score 60
Copy Writer, Paper Rhyme, Dhaka, Bangladesh |

smile plz!!!!

Guest's picture

Idea 1/10
Intelligence 1/10
Map accuracy 1/10

Hasn't Google Earth arrived in Taiwan yet?

Guest
Guest's picture

The karaoke trip looks a lot more fun... I get to ride in a chopper and sing like Elvis.

Guest
Blair Semenoff's picture

Don't get it, with China Airlines you only get to see Sydney but if you pick the bus tour you see the entire island, get drunk and sing Karaoke...I pick the bus!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Just once to see a map of Australia that also includes Tasmania. But I ask too much.

Other than that, the whole 'ass' of Australia and (I assume) 'penis' of Italy is pretty awful. Bad design and overall bad idea that feels more insulting to the country involved than anything else.

Guest
Guest's picture

Tasmania

Guest
HelloBello's picture

"less is more" isn't right at all, if you're offering less for more then you'd likely skip South Australia all together.

HelloBello
Activity Score 14
RMIT university
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