Women these days feel unsafe when they venture out in the open alone. There is always the danger of eve-teasing, harassment and even kidnapping too.
In such a scenario, Chilli Guard, a concentrate of chilli pepper in an aerosol spray, can boost their confidence to step out. When sprayed on the face of the attacker, it knockouts that person for at least 30 minutes, giving you enough time to get help.
We designed a poster which captures the exact working and effect of the Chilliguard spray. It shows a woman in a martial art pose in an innovative illustration. Through its design, the poster encourages women to choose the Chilli Gaurd pepper spray as their self-defense tool and feel fearless.
Print advertisment created by Addvisuals, India for Chilliguard, within the category: Public Interest, NGO.
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