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Spray

Agency Network: 
Published/Aired: 
February 2017
Description: 

The Brief:
Women these days feel unsafe when they venture out in the open alone. There is always the danger of eve-teasing, harassment and even kidnapping too.

In such a scenario, Chilli Guard, a concentrate of chilli pepper in an aerosol spray, can boost their confidence to step out. When sprayed on the face of the attacker, it knockouts that person for at least 30 minutes, giving you enough time to get help.

The idea:
We designed a poster which captures the exact working and effect of the Chilliguard spray. It shows a woman in a martial art pose in an innovative illustration. Through its design, the poster encourages women to choose the Chilli Gaurd pepper spray as their self-defense tool and feel fearless.

Print advertisment created by Addvisuals, India for Chilliguard, within the category: Public Interest, NGO.

Advertising Agency: Addvisuals, India
Art Director / Copywriter: Manoj Sharma
Illustrators: Abhijeet Sharma, Manoj Sharma

Comments (9)

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Highest Rated

ThatAwkwardWriter's picture
ThatAwkwardWriter
Activity Score 27

Are you just talking up your own ad? Looks like you made three different accounts to chest beat.

addvisuals.com's picture
addvisuals.com
Activity Score 6

Good one addvisuals!!!!!!

addvisuals.com's picture
addvisuals.com
Activity Score 6

Nice work addvisuals!!!! Keep it up

addvisuals.com's picture
addvisuals.com
Activity Score 6

Nice work addvisuals keep it up!!!!! Great concept

mnjj.shrm's picture
mnjj.shrm
Activity Score 23

Awsome work like the concept and neat art direction

manoj_rakhi's picture
manoj_rakhi
Activity Score 2

Great work addvisuals.....neat and clean art direction with great concept...!!!!!!

kleenex's picture
kleenex
Activity Score 50142

nice art.

mnjj.shrm's picture
mnjj.shrm
Activity Score 23

Addvisual rocks

ThatAwkwardWriter's picture
ThatAwkwardWriter
Activity Score 27

Are you just talking up your own ad? Looks like you made three different accounts to chest beat.

mnjj.shrm's picture
mnjj.shrm
Activity Score 23

See the likes akwkawad thinker we don't think so ad speak its self....

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