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Agency Network: 
Published/Aired: 
April 2009
Children Of Chernobyl Print Ad -  Apple

Description

Print advertisement created by Leo Burnett, Ukraine for Children Of Chernobyl, within the category: Public Interest, NGO.

Caption

Children Of Chernobyl Prenatal Health Control

Advertising Agency: Leo Burnett, Kyiv, Ukraine
Creative Director: Claus-Steffen Braun
Art Director: Evgeniy Tonev
Illustrator: Roman Skripchenko
Photographer: East News
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shahidali's picture

what rubbish. u need a five man team to produce this!
making everything obscure does not raise u to the new height of creativity. neigher does it give u the clarity in communication. simple message for chernobyl mothers is to have prenatal check-ups more frequently than others. where do we have it reflected? She needs to go to the website to know it?
u want to the mothers to visit the website? does this AW justifies even that objective?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??

Guest
everartz's picture

really nice photoshop work
i like the ad...

everartz
Activity Score 7613
Art Director |

| everartz |

vurtomatic's picture

Vagina?

vurtomatic
Activity Score 364
asmara's picture

oh well Vurto..i think we wear the same glasses...;)

asmara
Activity Score 62

Nature is the language, can you read?!

blacksmurf's picture

aahahahahah...quite ridicoulus. There wasn't a better way to say the same thing?

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Irfan Tariq's picture

nice photoshop work ..... but idea is so so... not good

Irfan Tariq
Activity Score 6
Graphic Designer at EvernewConcepts Pvt Ltd. Islamabad, Pakistan
Guest's picture

well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??

Guest
Guest's picture

well yes you do need a team to have an ad like that going as each of them have different roles to play here. the art and copy guys come up with the idea, the photographer shoots the illustrator draws what cannot be shot and fuses it with the image and that is how it is done. very much like needing a setup of machines and people to produce a pin. as far as the idea is concerned, the fact that an apple is symbolic to good health, (an apple a day keeps the doctor away) if you had forgotten, this ad works very well and being a woman i would very much want to visit the website. does that answer your question??

Guest
Wadih A3's picture

creepy... i was eating an apple yiak!

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Guest's picture

cool job

Guest
Guest's picture

bad

Guest
Guest's picture

Nice work, i like it!

Guest
Guest's picture

Apple vagina radiation baby. The concept is soooo obvious.... Riiiiiight.

Guest
Mongoose's picture

The concept is really great only if it would have a line to go with it.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

rolling.stone's picture

sensitive issue, good ad

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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