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Road Kill

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Noah's Ark Creative, Nigeria for Chicken Republic, within the category: Food.

Caption

We spice the chicken, not the story.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Art Director: Solomon Osafile
Copywriters: Usifo John, Seyi Owolawi, Tobi Williams
Illustrator: Solomon Osafile
Account Director: Victor Oyarero
Account Manager: Barbara Onianwah
Art Buyer: Yetunde Ogunsola
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kleenex's picture

art is good.

kleenex
Activity Score 51110
Web Designer/Developer
Phiinter's picture

cool

Phiinter
Activity Score 20
Copywriter at Noah' s Ark Creative
mauricechike's picture

FINALLY!!
Some one finds the guts and creative sense to turn one of the most tiring Chicken jokes on it's head and make a genius Ad out of it too. Kudos, love the art, execution and how the idea is tied to the brand.

mauricechike
Activity Score 42
Copywriter at DDB Lagos |

MauRs

nikola.vojnov's picture

nice. we spiced up the story a while ago ;)
http://adsoftheworld.com/media/print/pekabesko_pate_chicken

nikola.vojnov
Activity Score 5
Art Director at New Moment Skopje
Adliber's picture

Old chicken story.

Adliber
Activity Score 174
heshomoney's picture

Love it

heshomoney
Activity Score 5
Graphic Designer |

If I tell you. "You can do it" and you say you can't....You're probably right

Effiom Peace's picture

This concept is a very nice one I must say, and the copywriter actually did justice to it. The message of this advertisement is is very clear, direct and understandable. The advertisement is trying to say that no matter where you are going to and you see a Chicken Republic signpost, you just have to stop and give it a try. It deals with both the emotional and rational advertising appeal, in the emotional aspect it has to do with humour and in the rational it had to do with entertainment.

EFFIOM, PEACE C.
DEPARTMENT OF MASS COMMUNICATION,
CALEB UNIVERSITY IMOTA LAGOS.

Effiom Peace
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