Agency Network: 
November 2008

Print advertisment created by BBDO, Colombia for Chevrolet, within the category: Automotive.

The streets are yours.

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPS: Hugo Corredor, Giovanni Martinez
Art Directors: Miguel Rojas, Andrés Montes, Alvaro Navarro
Copywriters: Nicolás Nieto, Juan Felipe Rodriguez
Illustration: Plastic Studios

Comments (17)

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Guest commenter's picture
Guest commenter bump, trash boo baam into all dat u c on roads!!!!!!!! kewwwwwwwl

Guest commenter's picture
Guest commenter

Maybe this works in Columbia. In Germany for example, SUV drivers don't have the best image and this ad would make it even worse.

fabio scampi's picture
fabio scampi

Are dead pedestrians under the road?

Guest's picture

lolsome!! XD

corre's picture
Activity Score 196

how unethical.

Meminho's picture
Activity Score 29

Buena idea, mala ejecución.

lelil's picture
Activity Score 9

i really think its a great ad. the insight is there nobody can deny it

Crisp One's picture
Crisp One
Activity Score 2005

Don't they mean " You are the Street" ?

Guest's picture

no there saying drive like theres no one else on the road (i think) anyway thats the way i read it basically screw everyone else and drive like its yours

Guest commenter's picture
Guest commenter

so if a little girl cross the street it doesn't matter at all...

Guest commenter's picture
Guest commenter

Different, i like it.

Judges judge's picture
Judges judge

Hey, it's nice to see an ad that assume the real feeling of driving an suv...
For the core target, i think it's great. To recruit ne consumers ? Note sure...

Guest commenter's picture
Guest commenter

there is no sense in it anyways. the cars are still there anyway, its gonna be a hell of a bumpy street thats all, and you have to go on top of every other car!! if this was all to show that chevrolets are superior, then I'd like to offer my condolences..

Guest's picture

your comment it's so stupid, idiot the ad is great so great!!!

Guest commenter's picture
Guest commenter


NomadDCLXVI's picture
Activity Score 441

very stupid


Dr_Mudler's picture
Activity Score 171

well is the product really capable of doing these stunts? It might work for a different product like a hummer or etc

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