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Street

Agency Network: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Thanks to the designated driver Death has a tough year ahead.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia

Comments (24)

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blacksmurf's picture
blacksmurf
Activity Score 200

lovely art direction!!!!

easy to say "art director".

NastyJester's picture
NastyJester
Activity Score 740

Yeah, well, okay, may-be, but... come on, I mean... really?

Guest's picture
Guest

after years and years of walking around with the idea they finally found a client willing to put a logo on these ads.

Tchabana's picture
Tchabana
Activity Score 103

Please guy's! ues your talent in art direction and do something!

Guest's picture
Guest

designa_ted
dea_th

hello? kerning?
(check wikipedia. at least. wanted to post a link but the site fears it might be spam.)

and to think how much they must have paid for this. anybody want to hire me too? :)

tantrik_indian's picture
tantrik_indian
Activity Score 953

Will it be understood what is meant by "Designated Driver" ??

~~this paranoid survived!~~

Guest's picture
Guest

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

AEQR's picture
AEQR
Activity Score 36

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

lerolero's picture
lerolero
Activity Score 65

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

capywriter's picture
capywriter
Activity Score 5509

I like 'em. Thanks for making clear that Chevrolet sponsors this. It justifies their logo ;)

Guest's picture
Guest

todo bien pero la idea es bastante chota.

maxsteel's picture
maxsteel
Activity Score 98

el comercial es muuuuuucho mejor!

Citizen13's picture
Citizen13
Activity Score 478

Funny but the art is too childish and highly unsuitable for Chevrolet.

"Assume nothing, question everything."

theoldman_son's picture
theoldman_son
Activity Score 317

Doesn't work for me.... sorry

Guest's picture
Guest
lerolero's picture
lerolero
Activity Score 65

I think the concept it´s not the same.

helldog's picture
helldog
Activity Score 56

la grafica de blumedia me parece genial

Guest's picture
Guest

Tim Burton style

just write's picture
just write
Activity Score 651

Not bad at all... i must say very good copy, and art direction...

partially_impartial's picture
partially_impartial
Activity Score 91

this style of art seems common lately

Rob Renzo's picture
Rob Renzo
Activity Score 14

The series is good. Illustration style's great.

Guest's picture
Guest

VAMOS ECUADOR SOMOS BUENOS

she_kai's picture
she_kai
Activity Score 221

boring concept but funny excution

Guest's picture
Guest

i mean i love chevorlet speacially the Camero man thants one nice ride i wish i can get one where iam living

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