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Street

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Caption

Thanks to the designated driver Death has a tough year ahead.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia
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blacksmurf's picture

lovely art direction!!!!

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

NastyJester's picture

Yeah, well, okay, may-be, but... come on, I mean... really?

NastyJester
Activity Score 740
Copywriter
Guest's picture

after years and years of walking around with the idea they finally found a client willing to put a logo on these ads.

Guest
Tchabana's picture

Please guy's! ues your talent in art direction and do something!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

Guest's picture

designa_ted
dea_th

hello? kerning?
(check wikipedia. at least. wanted to post a link but the site fears it might be spam.)

and to think how much they must have paid for this. anybody want to hire me too? :)

Guest
tantrik_indian's picture

Will it be understood what is meant by "Designated Driver" ??

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

Guest
AEQR's picture

The series have something interesting to them. They are not bad actually. I like the concept. The art is beautiful, but having a copy that explains each visual is really killing the executions for me. There are other ways to incorporate copy and still make the point across in a smart way.

AEQR
Activity Score 36
Copywriter at Arnold Worldwide, DC
lerolero's picture

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

lerolero
Activity Score 65
Copywriter at McCann Erickson Quito
capywriter's picture

I like 'em. Thanks for making clear that Chevrolet sponsors this. It justifies their logo ;)

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

todo bien pero la idea es bastante chota.

Guest
maxsteel's picture

el comercial es muuuuuucho mejor!

maxsteel
Activity Score 98
General Manager at Y&R
Citizen13's picture

Funny but the art is too childish and highly unsuitable for Chevrolet.

Citizen13
Activity Score 478

"Assume nothing, question everything."

theoldman_son's picture

Doesn't work for me.... sorry

theoldman_son
Activity Score 317
Art Director
Guest's picture
Guest
lerolero's picture

I think the concept it´s not the same.

lerolero
Activity Score 65
Copywriter at McCann Erickson Quito
helldog's picture

la grafica de blumedia me parece genial

helldog
Activity Score 56
ECBC
Guest's picture

Tim Burton style

Guest
just write's picture

Not bad at all... i must say very good copy, and art direction...

just write
Activity Score 651
Copywriter at Banyantree communications
partially_impartial's picture

this style of art seems common lately

partially_impartial
Activity Score 91
Graphic Designer
Rob Renzo's picture

The series is good. Illustration style's great.

Rob Renzo
Activity Score 14
Guest's picture

VAMOS ECUADOR SOMOS BUENOS

Guest
she_kai's picture

boring concept but funny excution

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

i mean i love chevorlet speacially the Camero man thants one nice ride i wish i can get one where iam living

Guest
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