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Snow

Campaign
Agency Network: 
Published/Aired: 
July 2010
Chevrolet Print Ad -  Snow

Also From This Campaign 2

Description

Print advertisement created by McCann, Argentina for Chevrolet, within the category: Automotive.

Caption

Don't let nature make you feel insignificant.

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo García Polignano
Art Director: Juan Lódola
Copywriter: Sebastian Lombroni
Illustrator: Tino Lopez Saubidet
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Guest's picture

What????

Guest
Guest's picture

love the line. beautiful insight

Guest
Guest's picture

why would nature make me feel insignificant?

Guest
ERROR404's picture

"only in america!"

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

Like It! Very insightful.

Guest
Billoughsby's picture

So is this what Chevy's agency is doing after their client's Chapter 11?

Billoughsby
Activity Score 5144
Art Director |

That's it.

kergu's picture

como background en la tienda está bien la idea ..

kergu
Activity Score 6795
velle's picture

nature doesnt make me feel insignificant in a negative way, that is to say, it isn't patronising the way people can be. yes, it makes me feel small in terms of scale, but that is the reality of it - nature IS bigger than me, and will outlive me for several millenia more, possibly. i don't want to be deluded even for a moment that i am stronger. the line doesn't resonate with what i believe.

velle
Activity Score 1550
Copywriter
haynes's picture

This ad takes up another level as it features this Chevy Captiva in different environments. It just goes to show that this car can stand the test of nature whether be it the snow or savanna. So how would nature make you feel insignificant? LOL

haynes
Activity Score 8
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