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Slingshot

Campaign
Agency Network: 
Published/Aired: 
April 2014

Description

Print advertisement created by McCann, Chile for Chevrolet, within the category: Automotive.

Caption

Don't take risks. Always wear a seatbelt.

Advertising Agency: McCann Santiago, Santiago, Chile
Creative Director: Ricardo Corsaro
Art Director: Francisco Guzmán
Copywriter: Lucciano Marisio
Illustrator: Garage Studio
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Renexxx's picture

great!!!

Renexxx
Activity Score 63
Marcao's picture

The missile here, upon launch, would be flying backwards where a person in the car would usually be launched forwards - this makes the ad technically incorrect for me.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
faissalo's picture

you need to flip your mind around.

faissalo
Activity Score 728
Art Director |

Nice init

abake's picture

Your mind is technically incorrect.
You pull the object back and then release, launching it forward.
Having said that, I doubt Chevrolet appreciates its cars being likened to dangerous weapons...

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

interesting concept.

kleenex
Activity Score 51126
Web Designer/Developer
Spiderbry's picture

You get the idea, but I agree that is technically incorrect and a little fatalist.

Spiderbry
Activity Score 70
NY Belfry's picture

Always wear a seatbelt - {insert vehicle company here}

NY Belfry
Activity Score 1045
Other at City College of Technology
Cris_Bellalta's picture

Great concept guys! congrats!!!

Cris_Bellalta
Activity Score 25
Ramat Ajala's picture

Cannes is waiting for you!
Great ads.

Ramat Ajala
Activity Score 794
faissalo's picture

This would be fantastic if it were a national road safety ad. But a car brand likening their product to an assault weapon isn't good.

faissalo
Activity Score 728
Art Director |

Nice init

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