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Slingshot

Agency Network: 
Published/Aired: 
April 2014
Description: 

Print advertisment created by McCann, Chile for Chevrolet, within the category: Automotive.

Don't take risks. Always wear a seatbelt.

Advertising Agency: McCann Santiago, Santiago, Chile
Creative Director: Ricardo Corsaro
Art Director: Francisco Guzmán
Copywriter: Lucciano Marisio
Illustrator: Garage Studio

Comments (10)

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Renexxx's picture
Renexxx
Activity Score 63

great!!!

Marcao's picture
Marcao
Activity Score 3029

The missile here, upon launch, would be flying backwards where a person in the car would usually be launched forwards - this makes the ad technically incorrect for me.

faissalo's picture
faissalo
Activity Score 728

you need to flip your mind around.

Nice init

abake's picture
abake
Activity Score 1262

Your mind is technically incorrect.
You pull the object back and then release, launching it forward.
Having said that, I doubt Chevrolet appreciates its cars being likened to dangerous weapons...

kleenex's picture
kleenex
Activity Score 50610

interesting concept.

Spiderbry's picture
Spiderbry
Activity Score 70

You get the idea, but I agree that is technically incorrect and a little fatalist.

NY Belfry's picture
NY Belfry
Activity Score 1045

Always wear a seatbelt - {insert vehicle company here}

Cris_Bellalta's picture
Cris_Bellalta
Activity Score 25

Great concept guys! congrats!!!

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

Cannes is waiting for you!
Great ads.

faissalo's picture
faissalo
Activity Score 728

This would be fantastic if it were a national road safety ad. But a car brand likening their product to an assault weapon isn't good.

Nice init

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