Agency Network: 
July 2010
Chevrolet Print Ad -  Savanna

Also From This Campaign 2


Print advertisement created by McCann, Argentina for Chevrolet, within the category: Automotive.


Don't let nature make you feel insignificant.

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo García Polignano
Art Director: Juan Lódola
Copywriter: Sebastian Lombroni
Illustrator: Tino Lopez Saubidet
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Guest's picture

Who in the what now?

velle's picture

it looked like a diorama, then i saw the line, which killed everything for me.

Activity Score 1550
FourT6and2's picture

"Don't let nature make you feel insignificant." Ok, I won't. Actually, you know what? Nature doesn't make me feel insignificant. I guess I don't need to buy this SUV, then!

Activity Score 218
ScottaY's picture

Beautiful, and yes Nature does make me feel insignificant. Those damn mountains and Trees outlive me *Jealousy*

Activity Score 36
Copywriter at Noble
Guest's picture

one of the stupidest line ive come across in recent time.

you don't have to tell me what, where, how, i should be feeling.

by the way, we (the humans) are the ones that makes makes insignificant. not the other way around.

dollypoppin's picture

I agree. There's something wrong with the headline.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Francesco1n's picture

I don't want to buy a car that instead of make me feel part of incredible landscapes (doesn't jeeps are born with this pourpose??), makes me feel part of a plastic miniature.

Activity Score 73
Art Director
pez's picture

Seems like they were looking for a "great" line and this is the best they could do... Totally agree with Francesco1n...
Insignificant ad...

Activity Score 1804
Creative Director
Guest's picture

Dear lord... these people are really uptight, you shouldn´t be watching advertising if you´re going to take it so seriously.
Nice ad by the way, great insight.

Guest's picture

Most of the people here are very critical. They vote really high for nice photography and kill an idea if it has 10 words or more of copy. What I'd like to know is how many of them are actually in advertising; and if they are, I would love to see their work and see if it's worse, comparable, or better.

Guest's picture

They're students talking about things they don't know.

FourT6and2's picture

I'd love to see your work as well. :)

Activity Score 218
Guest's picture

Great Ad, great insight.

ERROR404's picture

that ceiling makes you feel insignificant!

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

el insight esta bien, es para aquellos que viajan y se sienten pequeños frente al paisaje, lo cual es inevitable a menos que seas un manojo de sobervia.

Anonymous Author's picture

Consider that words and language mean nothing more than that which your experience can extract.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Dzsoi's picture

Yeah, switch to first gear, burn off the dust of your inferiority complex from your soul, tread the sh*t out of the accelerator pedal and run over those hairy-scary motherf*ckers!!!!

Activity Score 8532
Copywriter at junior copywriter
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