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Muffins

Agency Network: 
Published/Aired: 
March 2010
Chevrolet Print Ad -  Muffins

Description

The idea was to send a funny reminder of how it affects the heat in the Ecuadorian Coast to the clients who bought a Chevrolet Vitara without a genuine air conditioning. Also we send recipes for they can prepare muffins in their cars.

Print advertisement created by Rapp, Ecuador for Chevrolet, within the category: Automotive.

Caption

If your car is an oven, it's time to install a genuine air conditioning of Chevrolet.

Advertising Agency: Rapp, Quito, Ecuador
Creative Directors: Nathalia Madrigal, Diego Villalba
Art Directors: Andrea Tafur, Miguel Bencomo
Copywriters: Nathalia Madrigal, Diego Villalba
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Highest Rated

tytpol's picture

:]

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Las Cosas como son's picture

al grano, simple y original

Las Cosas como son
Activity Score 101
General Manager
eltintachina's picture

Good insight

eltintachina
Activity Score 12
Copywriter at DRAFT FCB ECUADOR
ElAndres's picture

Lost in translation.

ElAndres
Activity Score 50
Copywriter at Rivas Herrera Y&R, Ecuador
atb2005's picture

... it's time to install...

atb2005
Activity Score 13557
dievill's picture

thanks for the explanation!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

atb2005's picture

No problem! The entire explanation would read better as follows: To illustrate, tongue in cheek, the effect of Ecuadorian Coast heat on the owners of Chevrolet Vitara who did not purchase a genuine air conditioning, we sent out a box in the shape of an oven. We threw in a few good muffin recipes too!

The tagline, on the other hand, would read better as: If your car feels like an oven, it's time to install a genuine Chevrolet air conditioning.

Great job, guys! :-)

atb2005
Activity Score 13557
dievill's picture

Many thanks atb2005!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

dievill's picture

Sorry for the mistakes in English: The headline will be... "If your car is an oven, it's time to install a genuine air conditioning of Chevrolet." En español: "Si tu auto es un horno, es hora de instalar un aire acondicionado genuino de Chevrolet."

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

daniblok's picture

Que buen anuncio.

daniblok
Activity Score 4
Collegue
ElAndres's picture

Simple. Quite nice.

ElAndres
Activity Score 50
Copywriter at Rivas Herrera Y&R, Ecuador
killing joke's picture

Not even a bad translation can change the idea. Good one Rapp!

killing joke
Activity Score 22
dievill's picture

Thanks Wicked!!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

NmadrigalH's picture

seeeee!!!

NmadrigalH
Activity Score 4
raulbanderas's picture

muy bueno!!!

raulbanderas
Activity Score 357
tytpol's picture

:]

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

tubito's picture

probablemente en ecuador sea cierto! jaja...muy bueno

tubito
Activity Score 107
La Merto, Cordoba, Argentina
ivan's picture

Copy has been updated. Rapp thanks you guys! :)

ivan
Creative Director at Ads of the World
dievill's picture

Many thanks Ivan!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

lucas79's picture

Simple, directo and insight, good

lucas79
Activity Score 50

Lucas Advertising

Arce's picture

Redondo, me llego, literalmente!

Arce
Activity Score 20
Creative Director |

Arce

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