Description
The idea was to send a funny reminder of how it affects the heat in the Ecuadorian Coast to the clients who bought a Chevrolet Vitara without a genuine air conditioning. Also we send recipes for they can prepare muffins in their cars.
Print advertisement created by Rapp, Ecuador for Chevrolet, within the category: Automotive.
If your car is an oven, it's time to install a genuine air conditioning of Chevrolet.
Creative Directors: Nathalia Madrigal, Diego Villalba
Art Directors: Andrea Tafur, Miguel Bencomo
Copywriters: Nathalia Madrigal, Diego Villalba
No problem! The entire explanation would read better as follows: To illustrate, tongue in cheek, the effect of Ecuadorian Coast heat on the owners of Chevrolet Vitara who did not purchase a genuine air conditioning, we sent out a box in the shape of an oven. We threw in a few good muffin recipes too!
The tagline, on the other hand, would read better as: If your car feels like an oven, it's time to install a genuine Chevrolet air conditioning.
Great job, guys! :-)
Sorry for the mistakes in English: The headline will be... "If your car is an oven, it's time to install a genuine air conditioning of Chevrolet." En español: "Si tu auto es un horno, es hora de instalar un aire acondicionado genuino de Chevrolet."
probablemente en ecuador sea cierto! jaja...muy bueno
Copy has been updated. Rapp thanks you guys! :)
Popular Reads
-
Clio Awards
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorld
Read More -
Clio Awards
#SheDrives Empowers Saudi Women to Get Behind the Wheel
Read More -
Clio Music
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’
Read More -
Clio Sports
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter Games
Read More
