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Garage door

Campaign
Agency Network: 
Published/Aired: 
August 2009
Chevrolet Print Ad -  Garage door

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Hungary for Chevrolet, within the category: Automotive.

Caption

Chevrolet Matiz. The perfect city car.

Advertising Agency: Leo Burnett Budapest, Hungary
Creative Director: Milos Ilic
Art Directors: Chris Hill, Lukasz Brzozowski
Copywriters: Dezso Nagy, Villi Farkas
Account Manager: Agnes Bognar
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alexander_bickov's picture

Citroen's idea was better

alexander_bickov
Activity Score 3279
kurtberengeiger's picture

I'm probably the only one wondering which Citroën idea you're referring to...

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

I had to think... and I don't like thinking about ads. Most people wont go past it and say "hang on a second...what?"
City car = small car concept is not exactly new... or exciting (but it doesn't mean it can't be effective in terms of sales).
So the execution should be a little more... clear?

Guest
Guest's picture

bad, very bad

Guest
Guest's picture

"Chevrolet Matiz. The perfect city car." > Only if you were a midget.

Guest
everartz's picture

i dont really get it.. whats that on the doorstep? a small house? or a smurfs roof??

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Its a garage door.

Guest
kaceres's picture

the picture of the car is the three years ago version

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Guest's picture

car for cats????.... wtf...stupid concept.

Guest
Guest's picture

small car ?

Guest
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