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bobby666's picture

the current campaign is just the opposite compared to your bed specialist campaign. That one was brilliant.

bobby666
Activity Score 1460
RMG Connect, India
bobby666's picture

the current campaign is just the opposite compared to your bed specialist campaign. That one was brilliant.

bobby666
Activity Score 1460
RMG Connect, India
TiltedChair's picture

One thing I hate about reviewing ads is that we interpret them in a completely unrealistic manner. Never in real-world situation, would a target audience member see three Chester Zoo print ads in rapid succession, like I've just done. When I got to the third one, it felt a tad formulaic; I could kind of tell when the pay off was going to hit, and it doesn't feel unexpected or surprising. But a reader would never see this campaign that way. They would see one and then maybe a month later, see another. In that way, I'm sure the lines work much better.

TiltedChair
Activity Score 10
Art Director at Tilted Chair Creative Inc. |

Have a seat. We have an idea.

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