Agency Network: 
July 2008

Print advertisment created by Ogilvy, Guatemala for Chery, within the category: Automotive.

It consumes less. Chery QQ 800cc

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriter / Designer: Jonathan Bell

Comments (16)

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STRTLRS's picture
Activity Score 1601

A car that runs on animals? Talk about alternatives to oil! I'm so sick of silhouettes...

I think, therefore... yeah.

alvinpck's picture
Activity Score 1467

You don't need to comment thrice. We got your point.


Ad_Man's picture
Activity Score 826

worse... FOUR times! desperate need for attention.

and worst... the 4 comments called my attention more than the ad itself.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

wildbore's picture
Activity Score 749


Bundy Agency's picture
Bundy Agency
Activity Score 597

This was done here in aus for toyota about a year ago,
except there stuff made sense, this doesnt

artbum's picture
Activity Score 69

lol. its THE DONE POLICE- everybody RUN!

NatalieM's picture
Activity Score 1685

Good work referencing those.

brain123's picture
Activity Score 830

Yeah, those are way better...

Frits Harkema's picture
Frits Harkema
Activity Score 713

What is inside the fish?

tomotzi's picture
Activity Score 51

a piece of fish-shit ;-)

ricklongo's picture
Activity Score 1244

Please, people, this ad is a direct reference to the Toyota ads. It "consumes less", so it has "eaten less stuff".

Not that I think it works (not many non-ad people in Guatemala will remember that campaign), but it helps to think a campaign through before you cry "done".

Van Hu's picture
Van Hu
Activity Score 25

when i see this pieces, I remenber the ads that i saw of Toyota. the same line, the same concept. Sorry guys, but the reference is clear.

petek's picture
Activity Score 1894

well it might be clear to some ad people ...

tantrik_indian's picture
Activity Score 953

The concept they are projecting is totally different. I don't understand how you can call 'done'. Just because it looks similar.

~~this paranoid survived!~~

David Wooderson's picture
David Wooderson
Activity Score 23

I'm confused.. is the target market creatives who study award annuals?