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Bone

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Ogilvy, Guatemala for Chery, within the category: Automotive.

Caption

It consumes less. Chery QQ 800cc

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriter / Designer: Jonathan Bell
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STRTLRS's picture

A car that runs on animals? Talk about alternatives to oil! I'm so sick of silhouettes...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

sparky's picture

same.

sparky
Activity Score 454
Copywriter at M&C Saatchi
franksandres's picture

Recurso usado muchas veces.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Frits Harkema's picture

This car is not a vegetarian. That I get.

Frits Harkema
Activity Score 713
Antwerpen
MonsieurD.'s picture

Well..what i can get from this campaign is that these guys are doing what another brand did with "top of the chain" stuff using big animals and else... so, they turned it into a small chain 'cause its an economic car.... but this was only my first impression... Anyways.. im sick of silhouettes.

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
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