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Agency Network: 
Published/Aired: 
October 2008
Chef Lavan Print Ad -  Cow

Description

Print advertisement created by BBDO, Israel for Chef Lavan, within the category: Food.

Caption

We left the fat in the cow.

Advertising Agency: GITAM/BBDO, Israel
Creative Directors: Guy Bar, Danny Yaakobovic
Art Directors: Igal Ezra, Tamar Dvir
Copywriter: Oren Meir
Illustrator: OMG - Alex Melik-Adamov
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Guest commenter's picture

Actually it looks like you pumped fat into the cow, i think wrong approach. M.

Guest commenter
whitewhite's picture

How can u leave the fat in the cow. The ad is wrong

whitewhite
Activity Score 251
Copywriter
kurtberengeiger's picture

Looks like you forgot to milk the cow.

kurtberengeiger
Activity Score 7323
Copywriter
Guest commenter's picture

baaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaad

Guest commenter
Guest commenter's picture

she have to fart! that´s all.

Guest commenter
Guest commenter's picture

WHAT THE F* !!!

Guest commenter
Guest commenter's picture

idea is interesting. good ad.
problem is the big cow and small shadow.

Guest commenter
Guest commenter's picture

exactly u r right way to say

Guest commenter
Scam Detector's picture

This doesn't really work. The makers are creating a non existent problem to make a point about fat. Besides that it's really poor DI.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

I like it. nice way of saying low fat.

Guest commenter
corre's picture

I like it too.
But there's something not okay with the photo. Maybe the cow is too close up? the lighting too bright?

corre
Activity Score 196
Guest commenter's picture

good work, the comment about the shadow is correct

Guest commenter
piedrogr's picture

nice work, the comment about the shadow is correct

piedrogr
Activity Score 41
squad/senior art director
Crisp One's picture

cheeky

Crisp One
Activity Score 2005
Other at New York
izmild's picture

great concept. can deliver 'a low fat" product.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

blakee!'s picture

Realy funny . that cow reminds me of my mum heheh . o and u O.. :)

xox

blakee!
Guest commenter's picture

WTF!!!!!!

Guest commenter
Guest commenter's picture

its really nice!!!

Guest commenter
NomadDCLXVI's picture

it looks like it's sick or something...

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

the next time you milk the cow it will below up .

Guest
ura1's picture

this ad's is a batter with color correction but i' Like it.

ura1
Activity Score 6
Prishtina
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