The Khumalos

Agency Network: 
March 2008

Print advertisment created by Volcano, South Africa for Cheaters, within the category: Professional Services.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Directors / Copywriters: Francois Boshoff, Jade Manning

Comments (17)

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Disco Munky's picture
Disco Munky
Activity Score 3890

I can see what they're trying to say, but genetics can be a bastard sometimes.

In a case such as this, all you need is a white great grand parent for the possibility of a white or mixed baby.

No cheating required.

Plus in all three the cheater is the woman. Feels like maybe one of the creatives needs to ask some hard questions about their own relationship and stop letting it affect their work.


"stay low, move fast"

Doin' it for the points

Wordnerd's picture
Activity Score 6692

"... all you need is a white great grand parent for the possibility of a white or mixed baby."

exactly. idiotic mistake for a private investigation. thought that sort of "logic" got burnt with the last wich

Bárbara Guilherme's picture
Bárbara Guilherme
Activity Score 38

This Campaign go against the adoption! It's prejudice!

Ad_Man's picture
Activity Score 826

this is so lame. they could've used one of my family portraits just because i'm a bit different to the rest of my family.
oh f*ck! hold on a second...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

thirty6chambers's picture
Activity Score 1464

son?'s picture
Activity Score 105

...and I've had work rejected from this site? Ego shot for me.

Disco Munky's picture
Disco Munky
Activity Score 3890

Did you include a gift basket?

Turns out Ivan loves his porn ;)

I'm kidding. Don't ban me.

"stay low, move fast"

Doin' it for the points

latunde's picture
Activity Score 24

Watchout pablito_el_del_!!... u could be tagged CPI. lol!

roi zhang's picture
roi zhang
Activity Score 132

a happy family.sweat and smile

sparky's picture
Activity Score 454

mums hair needs her frickin clipping path sorted. HA HA

bate_palmas's picture
Activity Score 1479

Why would I need a private investigator to point out that something's wrong when my kid is not the same colour as me? I'm pretty sure I'd figure it out for myself.

karaba's picture
Activity Score 112

tiré par... les cheveux

XTG's picture
Activity Score 1355

for someone who might think they have been cheated on, he looks pretty happy lol

alexbartleet's picture
Activity Score 21

Looking past the idea, which isnt very well thought through. The kid is not different enough from the family.

Abudho's picture
Activity Score 18

Use of Shutterstock images...a very bad taste...

Thoughts become things.

Abudho's picture
Activity Score 18

This idea is not well thought through man! On your three submissions...all end to lean on one side...the woman cheating...where is the ad talking about the man cheating...the ad is discriminative (if there is such a word).

Thoughts become things.

STRTLRS's picture
Activity Score 1601

Michael Jackson has black parents...

I think, therefore... yeah.