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The Khumalos

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Volcano, South Africa for Cheaters, within the category: Professional Services.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Directors / Copywriters: Francois Boshoff, Jade Manning
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Disco Munky's picture

I can see what they're trying to say, but genetics can be a bastard sometimes.

In a case such as this, all you need is a white great grand parent for the possibility of a white or mixed baby.

No cheating required.

Plus in all three the cheater is the woman. Feels like maybe one of the creatives needs to ask some hard questions about their own relationship and stop letting it affect their work.

2/10

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Wordnerd's picture

"... all you need is a white great grand parent for the possibility of a white or mixed baby."

exactly. idiotic mistake for a private investigation. thought that sort of "logic" got burnt with the last wich

Wordnerd
Activity Score 6692
Copywriter
Bárbara Guilherme's picture

This Campaign go against the adoption! It's prejudice!

Bárbara Guilherme
Activity Score 38
Ad_Man's picture

this is so lame. they could've used one of my family portraits just because i'm a bit different to the rest of my family.
oh f*ck! hold on a second...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

thirty6chambers's picture

son?

thirty6chambers
Activity Score 1464
Art Director
hillbilee.com's picture

...and I've had work rejected from this site? Ego shot for me.

hillbilee.com
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

hillbilee.com

Disco Munky's picture

Did you include a gift basket?

Turns out Ivan loves his porn ;)

I'm kidding. Don't ban me.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

latunde's picture

Watchout pablito_el_del_!!... u could be tagged CPI. lol!

latunde
Activity Score 24
Rosabel Leo Burnett
roi zhang's picture

a happy family.sweat and smile

roi zhang
Activity Score 132
AD in shanghai
sparky's picture

mums hair needs her frickin clipping path sorted. HA HA

sparky
Activity Score 454
Copywriter at M&C Saatchi
bate_palmas's picture

Why would I need a private investigator to point out that something's wrong when my kid is not the same colour as me? I'm pretty sure I'd figure it out for myself.

bate_palmas
Activity Score 1479
karaba's picture

tiré par... les cheveux

karaba
Activity Score 112
Copywriter
XTG's picture

for someone who might think they have been cheated on, he looks pretty happy lol

XTG
Activity Score 1355
copy
alexbartleet's picture

Looking past the idea, which isnt very well thought through. The kid is not different enough from the family.

alexbartleet
Activity Score 21
Art Director at Colensobbdo - Creative
Abudho's picture

Use of Shutterstock images...a very bad taste...

Abudho
Activity Score 18
Graphic Designer at Art Director/Designer - BluePrint (Ogilvy East Africa) |

Thoughts become things.

Abudho's picture

This idea is not well thought through man! On your three submissions...all end to lean on one side...the woman cheating...where is the ad talking about the man cheating...the ad is discriminative (if there is such a word).

Abudho
Activity Score 18
Graphic Designer at Art Director/Designer - BluePrint (Ogilvy East Africa) |

Thoughts become things.

STRTLRS's picture

Michael Jackson has black parents...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

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