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The Caldeiras

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by Volcano, South Africa for Cheaters, within the category: Professional Services.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Directors / Copywriters: Francois Boshoff, Jade Manning

Comments (17)

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Highest Rated

Emanresu's picture
Emanresu
Activity Score 2148

The client is called "Cheaters Private Investigations." I would assume that they would examine this family and see whether or not the light-skinned red head boy is the son of the man depicted as the father in the photo. The girl has a striking resemblance to the parents; the boy, not so much. Therefore, he (or she) would call CPI.

Mezooo's picture
Mezooo
Activity Score 174

where is the idea? don't get it

Emanresu's picture
Emanresu
Activity Score 2148

The client is called "Cheaters Private Investigations." I would assume that they would examine this family and see whether or not the light-skinned red head boy is the son of the man depicted as the father in the photo. The girl has a striking resemblance to the parents; the boy, not so much. Therefore, he (or she) would call CPI.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Thanks for the explanation. Now this series of adverts makes some sort of sense.
But it would seem that the cultural context is limited to those societies that unfortunately still pay attention to questions of race and/or look down upon adoption.

Disco Munky's picture
Disco Munky
Activity Score 3890

This is appalling. They're just looking for money, and if that means ruining a family then so be it.

In the words of Rambo: First Blood part 3;

"Fuck 'em".

"stay low, move fast"

Doin' it for the points

AMOXITO's picture
AMOXITO
Activity Score 12

I have two comments:

1- From the perspective of this ad. Only women are prone to cheat.

2- I would like to hear what other mulattoes have to say about this.

askon's picture
askon
Activity Score 433

I know enough ginger kids with non ginger parents to give this ad gingervitis

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

BFB's picture
BFB
Activity Score 936

Not that I think this ad is good in ANY way, mind you, but what they are saying is "If you are at all suspicious call us". Kind of a "Stop being suspicious and know for sure, whatever the answer may be".
This is still a bad ad.

Dusan Zica's picture
Dusan Zica
Activity Score 116

lame.

hillbilee.com's picture
hillbilee.com
Activity Score 105

Ahem, anybody ever hear about the "redheaded stepchild"? come on guys.

Graves™'s picture
Graves™
Activity Score 87

Why cant he just be adopted.

Absolut M's picture
Absolut M
Activity Score 1069

Malisimo...

Neil Levy's picture
Neil Levy
Activity Score 314

is this just like a big joke or something? because i don't get it at all. not even a little. if it's a real client, that's a problem. if it's for an award show it's probably also a problem. by the logic of this, my real life brother and sister who have red hair are not from my family even though none of the rest of us have red hair? that's not very smart. but then again...if it's true, how did dad have the time to have a secret life? jesus, now i'm confused.

crisis's picture
crisis
Activity Score 187

Are your "real life" brother and sister also a different race than you? If so, your dad should have called Cheaters.

Geimima's picture
Geimima
Activity Score 824

Where's the Angelina and Brad?

life is a playground

gwenbloch's picture
gwenbloch
Activity Score 32

So weak... and they are all watching in different directions... maybe the women is looking at her secret lover ?!!

purplerodent's picture
purplerodent
Activity Score 123

Mindhunter: KILL THE CD AND THE CREATIVE DEPARTMENT. THEN CHOP OFF THEIR BODIES TO BE SENT TO DIFFERENT PARTS OF THE WORLD AND ERASE THEIR HISTROY. HORRIBLEEEEEEEEEE........

Mindhunter

Kidd123's picture
Kidd123
Activity Score 8

Whoah, got some anger management issues here?
I thought this site provided comments for constructive criticism?
I think the idea is cool but could've been executed better though.

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