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Beatboxer's picture

Honestly, i don't appreciate this campaign.
I understood it right away, but taking an image, erasing all the rest leaving some details (with a random linear shape) doesn't seem alright to me. Besides... All those colors with one pen? Naaaaaaa, don't bite it!

Beatboxer
Activity Score 1517
Copywriter
jmcho's picture

i think the art direction makes it interesting. the color of the pen does throw it off though.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
A. J. SMITH's picture

i like this campaign alot.

Smart thinking, looks good.

8/10

A. J. SMITH
Activity Score 2822
jennywhx's picture

i don't get the whole story with the lines they make, i only saw a tiny part of a picture.
this time of highlighting is dangerous ya, cause you'll assuming before you get the whole picture with is scary.

I don't like this campaign.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

tipptapp's picture

Germany: 12 points, allemagne: 12 points!

tipptapp
Activity Score 133
Copywriter
Stigset's picture

I like it a lot.
The visual translates the message very well.
Nice art direction as well

Stigset
Activity Score 1454
Art Director
Chocolat's picture

the colours throw you off only in this execution cos the picture is more graphic, but the other 2 are much clearer. I think its a neat campaign...simple and to the point. works for me.

Chocolat
Activity Score 286
Art Director
Nthngmn's picture

i love these. clean, simple. A+

I think we're splitting hairs here over the "colour of the pen"

Nthngmn
Activity Score 626
Art Director
lsadunb's picture

Very good idea! Congratulations!

lsadunb
Activity Score 571
Copywriter
klaussnow's picture

its the Cliff Notes of Cliff Notes. Why even read the book to enlighten yourself when you can watch the video?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Advertising Pawn's picture

I love this. Clean. Neat.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

aperture22's picture

Wonderful idea.Nicely done!

aperture22
Activity Score 13
Art Director
sadman's picture
sadman
Activity Score 39
Creative Director
A. J. SMITH's picture

Tis similar indeed, but not the same.

A. J. SMITH
Activity Score 2822
AriesDW's picture

I think this one, as well as other ads on here, are sometimes taken too literally

AriesDW
Activity Score 172
Other
Rog's picture

Very much agreed, AriesDW.
Leave things open to interpretation.
Gets more people interested and involved.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

No fixed abode's picture

Not a copy.

No fixed abode
Activity Score 380
Copywriter
AlphaHawk's picture

Pretty cool idea. I kinda wonder about the images behind the marker. I might have chosen more compelling "stories" but all-in-all its a pretty sweet idea.

AlphaHawk
Activity Score 84
Art Director
juliangray's picture

actually this guy is not geting the whole story. Is covering most of it. He is understands it but is not getting the full story with all the details. Wrong copy there.

juliangray
Activity Score 987
Art Director
TheVinchiFish's picture

I prefer not to use script. Just show 3 or 4 parts of some famous imagery on white any places.
i.e. ear of ..., hand of ... , river of .... = Monalisa.
What do u think?

TheVinchiFish
Activity Score 86
Creative Director
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