Big ass spread, 1

Agency Network: 
April 2013


Print advertisement created by Publicis, United States for Charmin, within the category: Health.


Keep it clean.

Advertising Agency: Publicis Kaplan Thaler, NYC, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen, Steven Emry
Art Director: Steven Emry
Copywriter: Dan Cohen
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Andrej Troha's picture

USP of this product is that it successfully wipes your ass? Really?!
On the up side: I guess this is the only toilet paper, that doesn’t make you an asshole.
Plus: the whole series even makes it racially correct! Whew...

Andrej Troha
Activity Score 613
Emanresu's picture

Haven't you ever thought you wiped successfully, yet found that throughout the day you were wrong? Charmin prevents that. LOL!

Activity Score 2148
Graphic Designer at Apparel design.
AbbaSez's picture
Activity Score 104
Creative Director at AbbaSez, LLC
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