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Anti Abortion

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by JWT, India for Chariot India, within the category: Transport.

Caption

You do stupid things in a group.
Customized individual travel plans.
Chariot India

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriters: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh
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del_rio's picture

Needlessly taking a stance on current social issues doesn't make for good advertising. This does a good job of alienating 20% of your potential audience.

del_rio
Activity Score 8
miko1aj's picture

the rest of examples i understand – this is so controversial that i wouldn't touch it.

miko1aj
Activity Score 3086
Nike Diesel's picture

most of the campaign feels controversial for no apparent reason

Nike Diesel
Activity Score 13630
Art Director
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