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Published/Aired: 
April 2009

Description

Print advertisement created by Leo Burnett, Costa Rica for ChapStick, within the category: Health.

Caption

Be remembered by your kisses.

Advertising Agency: Leo Burnett Costa Rica
Creative Director: Marvin Leiva
Art Director: Freddy Mendez
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capywriter's picture

Lipstick for men?

capywriter
Activity Score 5509
Copywriter at Freelance
gon_enelcamino's picture

love the art direction, but I don't know what the product is

gon_enelcamino
Activity Score 838
Underground
slowrider's picture

do something good for your lips...every day! chapStick makes it easy to enjoy that healthy lip feeling wherever you go

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

It's a LipStick for men... It's very popular en Latin America...

Guest
Guest's picture

love the concept and direction.

This one is the clearest of the series :)

Guest
ADcoke's picture

i Iive in latin america, and is not a popular product, i never seen before.

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

Seen a lot of colombian and ecuatorian women use it... I wouldn't say it's for men.

Guest
Guest's picture

I thought people in here were kidding about not knowing the product, but I guess not. Chapstick is a lip balm, popular in cold places, that keeps your lips from drying and cracking.

The ad is still atrocious though. Designers need to stop applying drop shadows to hand-drawn and collage layouts. If you want shadows, print and cut out your pieces, glue them together and then shoot the whole thing. That will give you realistic shadows.

Guest
Guest's picture

the art direction and illustration are so good!!!

Guest
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