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Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Grey, United Arab Emirates for Champion Sprayon Fresh Carpet, within the category: House, Garden.

Advertising Agency: Grey, Dubai, UAE
Executive Creative Director: Alisdair Miller
Copywriter: Mohanad Shuraideh
Associate CD / Art Director: Mohanad Shuraideh
Photographer: Graham Tooby
Illustrator: Loupe Imaging
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salil.sharma's picture

no

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture

I love it. Very good demonstration. :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture

hohooooooooooi!!!!! cool!!

everartz
Activity Score 7613
Art Director |

| everartz |

zen_cah's picture

no. for cultural reason i think living sheeps are too smelly.

zen_cah
Activity Score 72
zen_cah's picture

Oooops. I misunderstand the campaign. i thought it was saying that once you use the spray, your carpet can be as fresh as a nicely sewn carpet from living sheep!

zen_cah
Activity Score 72
Wordfruit's picture

If people are taking the interpretation that zen_cah mentioned, then I don't think the ad will be as effective as it could be.

Wordfruit
Activity Score 1023
bate_palmas's picture

Yeah, this execution is a bit muddled. Sheep was a bad choice.

Anyway, the idea itself...alright. A bit done conceptually (your house smells like this, so we'll put a picture of it there so you understand what we;re talking about).

The executional idea is new, and that's all.

Nuffing amazing.

bate_palmas
Activity Score 1479
f11's picture

mal olor ??

f11
Activity Score 129
Art Director at Publi Co. Estudio Creativo |

Cristian A. Fernández / Director de Arte / www.publicopanama.com

kleenex's picture

different for sure.

kleenex
Activity Score 52582
Web Designer/Developer
Glut's picture

so first idea. lame

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
chris harris's picture

not so good. sorry.

chris harris
Activity Score 14
Copywriter
Chopper's picture

More than fresh, frozen.

Chopper
Activity Score 1015
rakhal's picture

after or before

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
wave's picture

love it!!!

wave
Activity Score 471
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