Agency Network: 
April 2012

Print advertisment created by Grey, United Arab Emirates for Champion Sprayon Fresh Carpet, within the category: House, Garden.

Advertising Agency: Grey, Dubai, UAE
Executive Creative Director: Alisdair Miller
Copywriter: Mohanad Shuraideh
Associate CD / Art Director: Mohanad Shuraideh
Photographer: Graham Tooby
Illustrator: Loupe Imaging

Comments (9)

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kalpesh78's picture
Activity Score 2578

Its a basic thought. I like the execution though.

ideas....30 minutes nahi toh free.

everartz's picture
Activity Score 7613

i do like the idea and the execution, but im asking is it true that some beautiful house have such a bad smell? in other words shouldnt they have shot a simpler dirtier house than this one?

| everartz |

Rule's picture
Activity Score 8

agreed, if you have such a house...and your carpet stinks this bad. don't buy this product, fire the maid...

killazol1's picture
Activity Score 354

good idea. not good art direction

Priyanka Agarwal's picture
Priyanka Agarwal
Activity Score 4

excellent idea and execution

Wordfruit's picture
Activity Score 1023

I don't see a benefit communicated that is specific to this product, as opposed to any carpet cleaner.

And people above mentioned someone wouldn't have a super-clean house with a carpet like this.

You could address this by giving the information that carpets collect dirt a lot more than non-carpet floors.

I also think it might be more effective if you show the process. Not just the dirty, but the clean also.

Some of this stuff is maybe practical stuff which I'd see as working towards selling the product more than working towards impressing ad people.

But one doesn't have to rule out the other, depending on the solutions you come up with.

donetodeath's picture
Activity Score 72

sheep one is better, but both have poor perspective and misleading visuals, should of added some short tag line to guide the viewers

wave's picture
Activity Score 471

love it!!!

Super Trouper's picture
Super Trouper
Activity Score 22