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Chameleon

Published/Aired: 
January 2008
Description: 

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Comments (12)

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amsterdam73's picture
amsterdam73
Activity Score 374

I would have liked the campaign better if there was a headline adding something like 'You'll see more'...

eltipo's picture
eltipo
Activity Score 209

is that sarcasm?

juan sasiaín's picture
juan sasiaín
Activity Score 43

jaja! buenísimo! felicitaciones.

juan sasiaín
www.duplantinia.blogspot.com
Bs As Argentina

dhamorim's picture
dhamorim
Activity Score 449

There is a campaign for the Brazilian Petrobras very similar. Look here:

http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=que+petrobras...

zax's picture
zax
Activity Score 36

.Done

daveconrey's picture
daveconrey
Activity Score 36

What does a Chameleon blending with its environment have to do with Guided Visits?

Totto's picture
Totto
Activity Score 685

it has got everything to do with it, a guide tells you "hey lokee heer,can you see that leaf heaving,.. that my man ..thaat ees heem."

Intelligent ads are the need of the hour.

Pogi5's picture
Pogi5
Activity Score 253

I think the idea is that you need a guide to point the animals out to you; otherwise, you'll miss them.

adman007's picture
adman007
Activity Score 54

done dana done done BEFORE,
baba, if u hv decided that u will do advertising, see more more ad ok. don't mind.
this comment good for your future, ok baba.

pls click here http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=que+petrobras...

Zeus's picture
Zeus
Activity Score 906

NATURE IS WISE :)

Zeus's picture
Zeus
Activity Score 906

NATURE IS WISE :)

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

www.danielglezmilan.blogspot.com

ZOO? It looks like Discovery Channel.

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