Comments (11)

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DarkSide's picture
Activity Score 1066

Good one

quinn martin's picture
quinn martin

I'm not going to pretend I know what the hell the idea here is, so someone please tell me.

Otaa's picture

@quinn martin,
Hot Wheels is making toy cars. This ad just wanna show that you can find racing circuits for them everywhere in your room...

Quinn martin's picture
Quinn martin

Thanks Otaa. It's an interesting idea for sure, but way to complicated I feel for such a simple product. Even if they do (I assume) target adults. I am however VERY GLAD to see a concept for this category that is not based on the cars being tiny sized.

Fridgerator's picture
Activity Score 458

I love how these communicate to parents with children who play with toy cars already. Great stuff.

The concept is only as good as the execution.

Billy Hill's picture
Billy Hill

Assuming kids aren't the target here, these are interesting.

Although the concept feels self consious and a bit 'try-hard', the exicution is good.

That aside, the cleverness is nerdy when you consider how fucking cool the product is. A shame the logo is actaully more engaging than the ad.

Ultimately, it trys too hard to impress its peers than the market.

Oh well, no one really cares.

shaft_drive's picture
Activity Score 273

it's nice, man, but... that corner after S2... how can they do that, man... senna died there...

tantrik_indian's picture
Activity Score 953

It's totally dumb and a scam ad. No kids in India are gonna buy this product based on these ads. It can be a client rejected idea that they have pasted here.
~~be cool eh!~~

~~this paranoid survived!~~

brainzed's picture
Activity Score 652

I think if you played "micro machines" on PS2, you know that every corner of the house is a great place to build a circuit.
I didn't get the table one at once, but those are great ads!

yeah, kill bill!

Pantone1's picture

I like it. It's quick, simple and fresh.

Amit's picture
Activity Score 40

Brilliant idea. Sexy execution. Wish they had put the credits.