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Art Adhesive, 1

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Altraforma, Spain for Ceys, within the category: House, Garden.

Caption

Practice the art of DIY.
Adhesive tape for all kinds of home reparation.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Sandra Ley, Albert Bernal
Copywriter: Toni Tugores
Illustrator: Mark Khaisman
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sp101's picture

I am not sure about the concept but the visual look good to me.

sp101
Activity Score 137
advertising
marlaa's picture

the visual IS made up of adhesive tapes. there is a whole series of them. i think they look amazing.

marlaa
Activity Score 60
copywriter
john doe's picture
john doe
Activity Score 1571
Art Director
Davosk's picture

Is the woman on the left showing her bare bottom?

Davosk
Activity Score 4815
Art Director
petek's picture

I do not really understand what the picture should tell me, except that it is made of tape

petek
Activity Score 1894
Creative Director
Roman G.'s picture

Great, but definetely without any real context. And not as great as the new motifs he made especially for tesa adhesive tape earlier this year ( http://blog.jvm-neckar.de/2008/05/13/tesapack/#more-1004 ). Seems, he is making money by selling his old work.

Roman G.
Activity Score 6
salamandos's picture

I love the Art-Direction and it somehow reminds me of an ad that I have seen in the Monopol-Art-magazine a couple of weeks ago ;-)

Check it out:
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_boxer_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_sumo_blog.jpg
http://blog.jvm-neckar.de/wp-content/uploads/2008/05/tesa_bodybuilder_...

http://www.horizont.net/aktuell/agenturen/pages/protected/showRSS.php?...

In contrast to the “ceys”-ads the TESA-ones had an idea!

salamandos
Activity Score 1947
Art Director
carloselrojo's picture

Once again… what a shame

http://www.khaismanstudio.com/

adesgana.com

carloselrojo
Activity Score 24
Graphic Designer |

_
http://www.elrojo.eu

pscs's picture

looks like they've asked him for his work to be reproduced in their ads.

pscs
Activity Score 440
SAC
Roman G.'s picture

Did altraforma steal the idea? Or did Khaisman just rip them off?

Roman G.
Activity Score 6
carloselrojo's picture

Khaisman appears in the credits as "illustrator". So i think he has sold his idea…

adesgana.com

carloselrojo
Activity Score 24
Graphic Designer |

_
http://www.elrojo.eu

puppiepoppy's picture

Yes, at least they really get the Artist to worked on it unlike some other agencies which ripped off execution techniques from them. Bravo...but don't know about the idea.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Roman G.'s picture

...or the idea from jvm. Anyway, the tesa motifs are pretty good ads - they have an idea. The ceys motifs unfortunately not - they just look good.

Roman G.
Activity Score 6
Heads's picture

You're so right brother. The TESA-Ads have a solid idea. The fake ones just jump on the art-work but don't connect the visual to the headline or to product.

That was money well spent ;-)

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

Guest's picture

FOR THOSE WHO DONT UNDERSTAND THE PIECE EXCEPT IT IS MADE UP OF TAPE, THE PICTURE IS ABOUT A MOVIE! HE ILLUSTRATED IT!!!!!!! HELLO? ART? COMMON SENSE?

Guest
Guest's picture

http://www.printernational.co.uk/markets&applications.htm

we like this art

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