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City

Campaign
Agency Network: 
Published/Aired: 
May 2008
Cevalin Print Ad -  City

Also From This Campaign 2

Description

Print advertisement created by BBDO, Mexico for Cevalin, within the category: Pharmaceutical.

Advertising Agency: BBDO Mexico
Executive Creative Director: Hector Fernandez
Creative Directors: Sindo Ingelmo
Art Directors: Sindo Ingelmo
Copywriters: Cesar Torres
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Highest Rated

Tincho's picture

Cevalin are Vitamins, so this is trying to say that the kids are going to be protected when its bad weather.

Off the record: the trees is this one should be green on the top, with leaves (where the Cevalin is covering)

Tincho
Activity Score 1093
Art Director
jorj's picture

i can't c

jorj
Activity Score 638
Art Director at Senior Art Director
ivan's picture

You can't see? What not?

ivan
Creative Director at Ads of the World
jorj's picture

i forgot to put my lences

jorj
Activity Score 638
Art Director at Senior Art Director
capywriter's picture

I've got the feeling there's a big idea behind this, but I'm not getting it instantly. Ivan, I guess you do. Or is it just something that these vitamins make your kid extremely vivid, shown by the contrast of a 'dead' landscape and a more 'cheery' one? If so... the lightning striking the house (see other ad) is quite distracting...

capywriter
Activity Score 5509
Copywriter at Freelance
Tincho's picture

Cevalin are Vitamins, so this is trying to say that the kids are going to be protected when its bad weather.

Off the record: the trees is this one should be green on the top, with leaves (where the Cevalin is covering)

Tincho
Activity Score 1093
Art Director
reject_subject's picture

OOOOOOh, joy of life, here I come!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
dragon's picture

Lazzzzzzzzzzzy. NEXT

dragon
Activity Score 113
Copywriter
phoamcor's picture

How is a Mexican person who is rarely, if ever, exposed to snow or the cold of winter supposed to relate to this shot of New York in January? Fail.

phoamcor
Activity Score 1284
omni's picture

don't like and it doesn't snow like that in Mexico.

omni
Activity Score 137
Enas's picture

i like the idea but i don't like the art direction

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

adgourmet's picture

it looks like a student work,
or just a raw print.

Don´t think this was ever published.

adgourmet
Activity Score 81
Creative
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