September 2010

Print advertisment created by Menosunocerouno, Mexico for Cervecería Cuauhtémoc Moctezuma, within the category: Alcoholic Drinks.

You are not made to crash

Advertising Agency: Menosunocerouno, Monterrey, Mexico
Creative Director: Emmanuel Moreau
Creative Team: Eliud Acuña, Juan Calderón, Victor Navarro

Comments (14)

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jay jay's picture
jay jay
Activity Score 24

Crash Dummies again?? come on guys!

atb2005's picture
Activity Score 13557

For some reason, I find this set of ads slightly funny or lightweight. And yet the message is quite serious.. Not sure this approach would be very effective.

Guest's picture

I dont think the crash dummies comunicate the message, they look good, but not sure it actually works

Yorch19's picture
Activity Score 48

No tiene una idea más allá de lo que se percibe, y sí, es un remake de otra campaña de la misma empresa... Para mi quedó en el intento..

"Imagination is more important than knowledge"

Guest's picture

Very sad. Why are the guys scared? The car is not moving at all. Perhaps if they had used motion blur to suggest velocity... Bad Photoshop! Anyway the concept is not only stolen, but very poor as well.

Migzter13's picture
Activity Score 973

I remembered that crash dummies toyline back then when I was seven years old. Good Stuff. LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The abrupt truism of the headline conflicts with the suspension of disbelief required for the fantasy of the image.

Write a wise saying and your name will live forever – Anonymous.

Jupiter's picture
Activity Score 547

Bad composition...bad facial expression

commenting just to gather more pencils:-)

Dzsoi's picture
Activity Score 8532

I don't like these. Crash dummies were made to crash, ppl are not... this is so evident (almost dumb) it wouldn't make any person to think.

paumarques's picture
Activity Score 1312

no m'agrada absolutament res d'aquesta campanya.

Pau Marquès
(+34) 670 36 79 83

el d1eg0's picture
el d1eg0
Activity Score 588

Lazy photoshop: Same car, same sky.

Tamis Witchy's picture
Tamis Witchy
Activity Score 54

Repetitivo pero la ida no es taaaan mala.

Tamis Witchy's picture
Tamis Witchy
Activity Score 54

Repetitivo pero la idea no es taaaan mala...