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Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Menosunocerouno, Mexico for Cervecería Cuauhtémoc Moctezuma, within the category: Alcoholic Drinks.

Caption

You are not made to crash

Advertising Agency: Menosunocerouno, Monterrey, Mexico
Creative Director: Emmanuel Moreau
Creative Team: Eliud Acuña, Juan Calderón, Victor Navarro
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jay jay's picture

Crash Dummies again?? come on guys!

jay jay
Activity Score 24
atb2005's picture

For some reason, I find this set of ads slightly funny or lightweight. And yet the message is quite serious.. Not sure this approach would be very effective.

atb2005
Activity Score 13557
Guest's picture

I dont think the crash dummies comunicate the message, they look good, but not sure it actually works

Guest
Yorch19's picture

No tiene una idea más allá de lo que se percibe, y sí, es un remake de otra campaña de la misma empresa... Para mi quedó en el intento..

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

Guest's picture

Very sad. Why are the guys scared? The car is not moving at all. Perhaps if they had used motion blur to suggest velocity... Bad Photoshop! Anyway the concept is not only stolen, but very poor as well.

Guest
Migzter13's picture

I remembered that crash dummies toyline back then when I was seven years old. Good Stuff. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

The abrupt truism of the headline conflicts with the suspension of disbelief required for the fantasy of the image.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Jupiter's picture

Bad composition...bad facial expression

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Dzsoi's picture

I don't like these. Crash dummies were made to crash, ppl are not... this is so evident (almost dumb) it wouldn't make any person to think.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
paumarques's picture

no m'agrada absolutament res d'aquesta campanya.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

el d1eg0's picture

Lazy photoshop: Same car, same sky.

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
Tamis Witchy's picture

Repetitivo pero la ida no es taaaan mala.

Tamis Witchy
Activity Score 54
Graphic Designer
Tamis Witchy's picture

Repetitivo pero la idea no es taaaan mala...

Tamis Witchy
Activity Score 54
Graphic Designer
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