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A. J. SMITH's picture

This is my least favourite of the three executions.

Not that my retouch skills are much to write home about, but this looks shoddy.

6/10

BUGGERS

A. J. SMITH
Activity Score 2822
sloppy4's picture

mmmmmm...hay...tasty

sloppy4
Activity Score 1492
jonathanrioux's picture

the first impression the campaign could give is that lu cookies are healthy which could be good for the brand. But are lu cookies really healthy.

jonathanrioux
Activity Score 86
Marketing Manager
Jet Propulsion Lab's picture

Gorgeous colors!
Love the contrast between the sky and the golden wheat field. I also love the quality of "hand painted photography", if that's the look they were going after. It adds a sense of nostalgia, highlighting the fact that they've been making these things for many years (if indeed that's the case...)
It also feels very organic which helps sell the product to those health-conscious "I ain't eatin' nothin' processed" crowd.

Jet Propulsion Lab
Activity Score 10679
Copywriter
gibilterra's picture

Un po' cisposa.

gibilterra
Activity Score 22
Copywriter
1 Nigga's picture

Wack, Wacky, Wack....I allmost feel like a duck. This is like some shit that you can come up with, just to fuck arround in a brainstorming meeting and if you can get one person to laugh at it, than you can call your self a stand-up comedian, man.

Wack, wack, wack...

Holla at my niggas!!

1 Nigga
Activity Score 46
General Manager
brandsurgeon's picture

Here's a brief for you 1 N***a.
Say a complete sentence without using a single swear word.
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Rog's picture

Boring. Too literal. Not pursuasive.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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