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Chocolat's picture

WOW!! Seen this busy city scene so often in illustrations - the recent steakhouse stuff, absolute and a hundred others. but this is truely different!! And come to think of it, its not just the execution cos the insight is quite interesting too...my vote on this one is thumbs up! works for me...

Chocolat
Activity Score 286
Art Director
Spanky's picture

not really. but i noticed your posters look a lot like the virgin music poster from a few years ago.

Spanky
Activity Score 4899
Other
mrtalented's picture

quite insightful. but my compliment goes to the art direction and illustrations. well done, Eduardo Gelvez, Gustavo Zapata, Bianco Ramírez!

mrtalented
Activity Score 2171
Creative Director
Sir Edmund Adstein's picture

Good insight.
True about the Virgin Music and some others, but the collage
it's a visual resource, and the way they use it here
along with the color scheme is very good.
As a campaign is fun to see each execution,
Interesting work.

Sir Edmund Adstein
Activity Score 26
Art Director
firat's picture

Those 3 guys really love their works. Excellent!

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

Lorem Ipsum's picture

these look good - but does seeing a car everywhere convince a consumer to spend $$$$ on a kia?

Lorem Ipsum
Activity Score 49
Other
el_rola's picture

i think the art sucks!

el_rola
Activity Score 4
Art Director
jonathanrioux's picture

Wow. Two great things for the ad. First the interactivity with the reader; you have to search for the car in the ad. Second, by showing landscapes from around the planet, it bring an international flavour to the car. Good work

jonathanrioux
Activity Score 86
Marketing Manager
act's picture

Havent you noticed Harvey Nichols and D55L had similar looking ads to this?

act
Activity Score 535
Art Director
amrith's picture

is this similar to the VW Beetle campaign "hey it's a white one"....

amrith
Activity Score 30
Copywriter
ink slinger's picture

what's so great about these ads?? i agree it's a fresh insight but can't say the same for execution and approach.

ink slinger
Activity Score 12
Copywriter
roman-schwienbacher.com's picture

i really like it, it's a bit over the top and that is it that makes it work.

roman-schwienba...
Activity Score 1021
Photographer
fersvax's picture

VIVA COLOMBIA!!!!!!!

fersvax
Activity Score 1239
Art Director |

FER.

Oz's picture

Very true insight. Yes, execution has been done before but at least you don't scan these images looking for a number of things (bottles/musicians/movies). More similar to Beetle ads on this point.

Oz
Activity Score 60
No fixed abode's picture

Nice insight. Art for arts sake execution. Doesn't add anything for me.

No fixed abode
Activity Score 380
Copywriter
walkingbuddha's picture

Am I getting that there's only a few orange cars in the shot or are there supposed to be more silhouettes of the car??

walkingbuddha
Activity Score 188
Art Director
Rog's picture

Like it a lot!
Gets you in...
and actually gets us looking for it.
How many car print ads do that?
Nice pick up on the insight as well.

Pay that!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

addyong's picture

Really want to know WHAT IF the client says: "I don like it much, canu add this & that??"

Poor thing...

Great affort!

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

drKx's picture

Demaciado trabajo para tan poca efectividad.
Es uno de esos avisos que a uno le quedan cosas, varias cosas menos de que realmente es el aviso.

drKx
Activity Score 24
Graphic Designer
Steeef's picture

No i haven't noticed...

Steeef
Activity Score 135
Art Director
Laurent's picture

i like it a lot. maybe a clean distinct one in the bottm right corner could help. it could be like an integrated packshot. artwork is very well done

Laurent
Activity Score 279
General Manager at White Rabbit
Disco Munky's picture

The ad does draw you in and gets you looking for the car but I don't really like the collage. It seems very mishmash with all the unrelated stuff going on. If there had been a more coherent thought running through the street scene then that might have helped. Maybe.

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

Its interesting and its a different way of apporaching an ad.

Would people actually engage this enough to see the cars?

Would they come away from it smiling? Thinking? or thinking how cool Kia is?

Personnally, I think not.

BUGGERS

A. J. SMITH
Activity Score 2822
copywriter.txt's picture

I like the concept on this one. This happened to me when i got money to buy my first car. And i always come up with: Man, everyone in this city drives the same car?

copywriter.txt
Activity Score 828
Copywriter
liar's picture

Yeah, this relate to consumer well. Nice art direction but the copy can be better.

liar
Activity Score 384
Other
Stephan D's picture

true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.

Stephan D
Activity Score 50
Creative Director
Stephan D's picture

true, not only the copy can be better, but besides that, this campaign reminds me the 2 virgin music and film poster campaign, so there's nothing new in these 4 ads. Sorry guys, congratulations to the art director, and two thumbs down to the creative directors that allowed this work to go out, this shouldn't happen.

Stephan D
Activity Score 50
Creative Director
erme's picture

Oh c'mon! In advertising Everything has been done, so what?!
This is a totally fresh new idea to me. Art direction is stunning.
Yeah, collage has been done before, and so?
Instead of always saying "bad" "done" "nothing new" , show us what YOU have done !

erme
Activity Score 10
Guest's picture

Is this the Gus that lived in Lakeland Fl?....

Guest
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