Springer Spaniel

Agency Network: 
June 2012

Print advertisment created by Y&R, Brazil for Cepêra, within the category: Food.

Makes your barbecue deliciously hot.
Extra strong pepper sauce.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Client Team Director: Decio Augusto da Costa Filho
Agency Producers: Monica Beretta, Stephanie Wang
Photographer: Seth Casteel, Monique Barros
Print Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account manager: Evandro Soares
Media team: Gustavo Gaion, Inaja Ramos

Comments (28)

Log in or register to post comments
jackmancer2017's picture
Activity Score 6992

Ah, these photos by Seth Casteel where spread on Facebook (and other channels) earlier - all this agency did was buy them and put a logo on it.

EMV's picture
Activity Score 124


sergeo_syd's picture
Activity Score 595

That's all agencies do :) - Film Production Management

morse's picture
Activity Score 18024

I think this is a good use of the photos. Simple and clear to understand. Also, it's clear that the campaign is made for award shows.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50582

I fully disagree as the item does not go with the photos at all.

Shawali's picture
Activity Score 8442

Talk about jumping on the band wagon.

Is it a pepper sauce for dogs?

I guess it was an off day at Y&R Brazil...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

stke's picture
Activity Score 274

weak. no idea

stickynotes's picture
Activity Score 1094

I'm surprised they use those pics for an ad so quickly and so badly..

giancarlomarx's picture
Activity Score 18

I disagree. The use of this pictures to sell sauce is a creative use of that. Thats funny, and creative. I'm surprised about the bad humor of all you. Sorry guys.

Lazar's picture
Activity Score 19

I agree

clearsky1989's picture
Activity Score 429

I disagree

mmackinven's picture
Activity Score 1608

Is this dog food hot sauce? Absolutely no connection...

I've been waiting for these images to pop up here too.

bryanh03's picture
Activity Score 194

If it were a spicy dog food then yes, perfect. But because it's hot sauce for HUMANS this is just lazy.

vlwk's picture
Activity Score 154

Their concept probably has something to do with how people feed barbeque scraps to their dogs, or how dogs sometimes sneakily grab food off the table during barbeques.

And if that were the case, the art direction fails here. Using the pic for the sake of it.

Ad_me's picture
Activity Score 80

totally scammy... it's a recognized piece of art that has been doing the rounds just before .. then converted to a print ad for a freaking hot sauce! Pa-lease.

somecopywriter's picture
Activity Score 1113

Unless this sauce is for dogs, this is an epic fail that just aims to piggyback off of the success of this great series of photographs.

clearsky1989's picture
Activity Score 429

F - A - I - L

gadgets's picture
Activity Score 1063

I don't like when my dog attack my food... but this is nice one :)

giancarlomarx's picture
Activity Score 18

Ok, guys... You cant unsderstand this idea because you are not brazilians.
In Brazil a barbecue is always a kind of a party, with family, friends and (always) some dogs. Your dogs and neighborhood dogs. In Brazil is actually normal, when you are on a barbecue, give some to your dogs. But dogs are not carefull to eat, ok?
So thats it. I hope you understand now.

Chrome's picture
Activity Score 32

Done with man in aquarium

AdventureAd's picture
Activity Score 215

A desperate way to use nice photos that were spread everywhere on the web.

bryanh03's picture
Activity Score 194

Sounds like Brazil BBQs and American BBQs are the exact same. Still extremely lazy.

Brad_US's picture
Activity Score 128

I got 4 words for you. F.A.I.L.

italocr88's picture
Activity Score 260

putting a logo to a picture from internet is not longer creativity i think... maybe in the 80's, but not now.
weak weak weak work

abake's picture
Activity Score 1262

Love the photos.
I don't think the link is so tenuous, I immediately got the "dog-stealing-food-from-barbecue-jumps-into-water-because-it's-spicy" idea.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Uma boa série! boooa!

nowreading's picture
Activity Score 2

I think the idea of this creative came from the record cover "Nevermind" by Nirvana,
using a dog instead of human jump into water is avoid the direct connection of the album cover.

cmotan's picture
Activity Score 189

Не ми пука откъде са ги взели, баси якото.