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Agency Network: 
Published/Aired: 
May 2011
Central Business Print Ad -  Turtle

Description

Print advertisement created by Central Business, Brazil for Central Business, within the category: Agency Self-Promo.

Caption

Around 1 million of sea animals die every year because of plastic bags that end up in your environmentinappropriately.

What you just did would save the life of this sea turtle. But in order to help to save millions of sea animalsevery year, it takes far more. Stop using plastic bag is a good start.

Other damage that plastic bags bring to the environment:
• they are not biodegradable - they remain in the environment for hundreds of years;
• they cause clogging of drains, which in the rainy season, lead to floods;
• when incinerated, they release toxins dangerous to health.

The Central Business hopes that this will be the last plastic bag you have contact wtih. In the marketplace, there are better options as ecobags, biodegradable plastic bags, recycled paper bags, among others.
Plastic Bags. Eliminate this harm from your everyday life and from the planet. Life welcomes.

Advertising Agency: Central Business, São Paulo, Brazil
Creative Directors: Andréa Bucci, Wellington Santos
Art Director: Marcos Marcenari
Copywriter: Alexandre Jiraya
Photographer: ShutterStock
Additional credits: Regiana Shiroma, Luciana Shiroma
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Highest Rated

jeph's picture

They printed that message on a plastic bag?... Forgive me if I'm mistaken, but wouldn't it have been better to provide a miniature cloth bag/recycled paper bag/whatever else they listed -- any alternative to plastic -- and then just direct the copy a bit differently to acknowledge said bag?

Cool idea. Half-right execution.

jeph
Activity Score 156
Copywriter
peticaca's picture

Nice idea... may have a good impact.

peticaca
Activity Score 189
tirthomitro's picture

very khul

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

abdeLooK's picture

very good concept.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
jeph's picture

They printed that message on a plastic bag?... Forgive me if I'm mistaken, but wouldn't it have been better to provide a miniature cloth bag/recycled paper bag/whatever else they listed -- any alternative to plastic -- and then just direct the copy a bit differently to acknowledge said bag?

Cool idea. Half-right execution.

jeph
Activity Score 156
Copywriter
artyduran's picture

I guess you have to sacrifice a little to gain a lot.

artyduran
Activity Score 1582
Copywriter
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