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Senior

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Caption

Donating is uplifting. givetocentraide.ca

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director / Concept: Bogdan Truta
Copywriting / Concept: Mike Aronson
Client Services: Guillaume Lussier
Photographer: Jean Malek
Production Manager: Frederique Bissonnet
Print Production: REA
Production Artist: Marquis Couture
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kleenex's picture

nothing special at all.

kleenex
Activity Score 51166
Web Designer/Developer
bate_palmas's picture

I say.

What's the point of painting the angel wings behind them? You may as well just, you know, but angel wings on the person.

Unless I'm missing something and this is actually an ambient/outdoor piece that works when people actually donate?

bate_palmas
Activity Score 1479
CasP's picture

yeah yeah yeah we know, give you'll be angel. Come on an agency like publicis should go further than a first easy idea

CasP
Activity Score 177
Copywriter
CACAHD's picture

ok.... angel wings...

CACAHD
Activity Score 2188
Art Director
tose.arsov's picture

If it was for Organ Donation....

tose.arsov
Activity Score 3
Creative Director at BEC Scholz & Friends
feysal's picture

nice straightforward....plus really like the layout simple...minimalist

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Nurse Bell's picture

Intern Week at Publicis, Montreal?

Nurse Bell
Activity Score 156
djspiralz's picture

Je ne peux pas croire qu'il y ait des "créatifs" qui trouvent ça bon... Massey, Robichaud... je suis dispo si vous avez besoin d'un nouveau sang !

djspiralz
Activity Score 491
Copywriter
hannot's picture

Hey, did you know that charity keeps people poor.

hannot
Activity Score 11
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