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Cemetery, 3

Published/Aired: 
September 2007
 Cemetery, 3

Description

Caption

You decide where to go. Designated Driver Program. If you drink, don't drive.

Advertising Agency: Jotabequ, San Jose, Costa Rica
Creative Director: Santiago Cardone
Art Director: Irene Jimenez
Designers: Irene Jimenez
Copywriter: Reinaldo Reales Zunga
Photographers: Rosa Ramos, Paul Aragón
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Jon-Paul Mountford's picture

Fantastico, photoshop could have been a lot more convincing.
I love the idea tho, shanme it looks like a childs model.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

SeanMartin's picture

Definitely the strongest of the three, just because of the point of view. This one rocks, while the other two are merely okay.

SeanMartin
muxa's picture

I loved the concept. But art direction realy could better.

muxa
Activity Score 602
Copywriter
Saturno's picture

concepto genial!

Saturno
Activity Score 12
darth_darkcape's picture

this one is best of three, easiest to "get" idea quickly

darth_darkcape
Activity Score 100
sold's picture

without read 'cemetery' above is hard to get...

sold
Activity Score 3305
Copywriter
jonybeta's picture

Looks like a studio set, the art could be better, but i like the campaign.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

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