Agency Network: 
October 2012

Print advertisment created by Intermix, Brazil for Cement Itambe, within the category: Industrial, Agriculture.

Withstands Everything.

Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Eduardo Ballão
Copywriter: Thiago Mattar
Illustrator: Mustafari

Comments (15)

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DesignDine's picture
Activity Score 1313

Though straight, but interesting!

Jefferson's picture
Activity Score 235
pierrelastname's picture
Activity Score 2869

back to 80's !!!

Blue Apple's picture
Blue Apple
Activity Score 120
feysal's picture
Activity Score 2571

nice concept!!!! abiut too clever assuming all your target audience know hulk!

groovy baby!

philips's picture
Activity Score 50

how many times will the same copy be done again and again

Shawali's picture
Activity Score 8442

Same product, same idea, same execution, same character... They didn't even try...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Joseph_Thomas's picture
Activity Score 31

If you're going to copy, at least have the decency to make it better than the original.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673


Love creating ads..

joelapompe's picture
Activity Score 3853

Discover 10 ways to use HULK in advertising in my new book, page 114 & 115 :

Milan Solanki's picture
Milan Solanki
Activity Score 994

very good

Show me the money's picture
Show me the money
Activity Score 356


work and copy's picture
work and copy
Activity Score 509

I took me a moment, I laughed. I like this BUT

I had to get that it was about cement before seeing the bag; all people who are in the market for cement will not take this long to get it. And I don't see them reading the type of media where this can best be placed. I'm imagining it in a magazine, mobile ad or webpage ad and believe that this would be best as a billboard BUT

the copy and the product are not working together with the art, so on a billboard as is a bad idea.

It's fun BUT

is it going to sell cement? Is there now a The Hulk campaign? Salespersons in Hulk gloves, green pencils in back offices?

I don't think we're going to go forward with this.

Shridevi's picture
Activity Score 184


Sabbir.vai's picture
Activity Score 43

Every observation that I had has been stated already. So nothing to comment.

Just one layman question from my side. Does the Agency had to take permission from Marvel or any other organization to use the Hulk character in the ad? The reason I ask this is, if it is yes, then it must have cost a fortune.