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Fils

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by BBDO, France for Celebrations, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaite
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Clive Stewart
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Highest Rated

kleenex's picture

funny, but cruel.

kleenex
Activity Score 51098
Web Designer/Developer
Prof's picture

The concept isnt bad. BUT, and thats a big but: horrible acting/poses and a really bad line, manage to ruin a potentially very cool ad.

Prof
Activity Score 1449
Copywriter |

Quite really.

pez's picture

You sound so strict and severe, like a University teacher. Do you really think they ruined the idea?. I really like to see what would you do, because I'm very curious to know how this should be done.

pez
Activity Score 1804
Creative Director
morse's picture

I think it's funny and well done. All the executions are a bit controversial, which is good because it makes you stop for a minute.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture

Nice photography, very weak concept

Davai
Activity Score 618
Copywriter
atb2005's picture

@Prof

Horrible acting/poses? This is not a commercial. There is nothing wrong with the "acting".

I agree with Morse. Nicely done and mildly funny (nothing really hilarious, but still).

atb2005
Activity Score 13557
HellFish's picture

Clever and very funny.

HellFish
Activity Score 185
Copywriter
kleenex's picture

funny, but cruel.

kleenex
Activity Score 51098
Web Designer/Developer
kleenex's picture

funny, but cruel.

kleenex
Activity Score 51098
Web Designer/Developer
jjf's picture

Hahahahaha xD Awesome. After a long like of suffering with a jobless son you can find peace of not paying the bills at last. (My vision on this one)

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Glut's picture

why hidden celebrations?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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