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Nyangkut

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Existcomm, Indonesia for Cekidot, within the category: Media.

Caption

Over-texting stuck onto washing
Texting While Driving
Uncool, Dude!

Advertising Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Nanda Giftanina
Copywriter: L. Acynthia Putri
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velle's picture

What's that he riding?

velle
Activity Score 1550
Copywriter
Guest's picture

a bike!

Guest
velle's picture

doh! i had forgotten what a bicycle handlebar looks like!

velle
Activity Score 1550
Copywriter
Blashyrkh's picture

Is the bicycle a dangerous driving vehicle?

Blashyrkh
Activity Score 32890
Art Director
pu3's picture

The TA are youngsters. In Indonesia, communicating the danger of texting while driving isn't effective anymore for them these days, so this ad is talking about being uncool when they suddenly ruin neighbor's washing, something like that.
But, I have to say this one is indeed the weakest of the series.

pu3
Activity Score 10
Copywriter at Existcomm Marketing Communication
byzade's picture

agreed

byzade
Activity Score 129
Guest's picture

Owsome Photography

Guest
agatur's picture

bike , phone ?**

agatur
Activity Score 78
rochadian's picture

nice idea :)

rochadian
Activity Score 10
sebelas maret university
grubstubbs's picture

I like the idea, the copy suits well, but they should've exhibited a more dangerous scene rather than funny scenes. this wouldn't stop anyone from texting while driving.

grubstubbs
Activity Score 70
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