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Tron's picture

Nice:-)

Tron
Activity Score 174
Art Director
_Yr's picture

YEahhh!!

_Yr
Activity Score 44
Copywriter
Darrin Stephens's picture

It took about a minute but I finally got it. Fabulous!

Darrin Stephens
Activity Score 242
Creative Director
Punch's picture

Es un aviso para ser entendido por publicistas. La dirección de arte del piso está sustentada sólo por la sombra del producto. Si la idea es que el piso queda como un ESPEJO, entonces deberían usar el recurso de personas arreglandose o alistandose, mirandose en el reflejo del piso. Ojo, no digo que esta sea la mejor de las soluciones. Creo que a partir de este comentario se puede ir un paso más allá. Porque no todos tenemos una cúpula asombrosa como la del aviso.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

fadynabil's picture

nice work it's very good idea but i have comment ..... about the brand it's lost in the ad

fadynabil
Activity Score 11
Graphic Designer
Have Heart's picture

My congrats.

Have Heart
Activity Score 922
Art Director
fluffy's picture

I think this is lovely - great idea, well executed. As long as the guys in cassocks don't stand on that shiny, shiny floor ...

fluffy
Activity Score 236
Copywriter
LAZ's picture

Very good idea, but i guess its targeted to awardjudges not consumers (they may be very bright in thailand, i dont know)

LAZ
Activity Score 288
Art Director
Laurent's picture

good idea, bad execution. far too complicated. if this is a domestic product, why not have used household interiors instead. this could open doors to a very nice visual campaign.

Laurent
Activity Score 279
General Manager at White Rabbit
justpassingby's picture

totally agree with you. It should have been an everyday room, office, kitchen etc
At first i thought Jesus was part of the concept

justpassingby
Activity Score 1368
Other
Vicky's picture

Like the ads in this link?

http://www.jonnathand.blogspot.com

Vicky
Activity Score 375
Creative Director
justpassingby's picture

I hate the tile lines, it cheapens it but the fan one is more down to earth than a church. Perhaps a lightbulb or lamp could have been the second concept

justpassingby
Activity Score 1368
Other
Jet Propulsion Lab's picture

I agree.
With those lines, it becomes a flooring (tile) ad. Way too distracting for a floor polish ad. And maybe it's just me, but I don't think it really needs to be a domestic/office visual, per se.
The only message here is the "mirror-like" finish of the product.
More memorable/fascinating the "ceiling" the better the ad, in my opinion.

Jet Propulsion Lab
Activity Score 10679
Copywriter
drunk dave's picture

I take back what I said, tiles make it suck donkey piles.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
godfather's picture

very very very very good

godfather
Activity Score 131
Copywriter
chinaski's picture

is the floor so well waxed that it reflects the ceiling? (if so where is the wax box's reflection?)
or is it that the floor is so well waxed that the visitor slips and sees the ceiling? (like neil french's X.O. Beer ads?)
if neither what does it say? can s.o. please explain?

chinaski
Activity Score 951
Copywriter
elmikel's picture

it definitely can't be the visitor slipping and seeing the ceiling otherwise the product wouldn't be there lying on that floor...

elmikel
Activity Score 1147
Illustrator
Disco Munky's picture

I'm with chinaski. Not quite sure what these are saying.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Guess that confirms what addyhock says below.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

*clears throat*

Doe, ray, me me me me

*has correct key*

Fuuuuuuuuuuuuuuuuuuuuuuck Yooooooooooooooooooooooooooou!

*Takes bow*

exit stage left.

READ to the bottom of the page for my response.

I need a card for a birthday pretty soon. Make with the writing, chop chop.

And yeeeeeeees I will be doing the colouring *yawn*, you're so predictable it's not funny.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

you're special. you really are.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

And you're fat.

what's your point?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Just that you're a special needs child.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

Nice insult. You french your mum with that mouth?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

The point is, you struggled to understand this ad. It's not complicated. It's really quite simple. Like you.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

You still here?

The jar has no reflection yet casts a shadow.

The ad is flawed.

Had you the ability to read properly you'd have know that that. But you don't seem to be able to do that so for the second time this week.

Fuuuuuuuuuk Yooooooooooooooooou!

Go make a proper friend sad sack. I'm not buying.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Why would the jar have a reflection? The roof isn't reflecting anything.

Something around here is flawed and it's not the ad.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

The floor is so shiny it's reflecting the ceiling, yet there is no reflection of the jar on the floor. I know that because it's sitting on the floor the reflection wouldn't be that visible but you should still be able to see it if the floor is that shiny.

You understand now?

Man, you are one stubborn SOB. You're wrong most time but fight to the bitter end. It's a quality that I admire in people, seriously, but you may just want to pipe down now.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

justpassingby's picture

why isnt the camera in the reflection? ;)

you two slims crack me up, like an old married couple you are.

justpassingby
Activity Score 1368
Other
slim's picture

You're telling me that this minor complaint prevented you from understanding the ad? What a load of shit.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

You're a fanny, it had nothing to with understanding the content, but the execution. I understood "wax is shiny", the execution of that was off in my book, so wasn't sure if that's all they were saying.

You read into things too much, which is kind of ironic seeing as you can't read good.

ha ha ha "read good", that's like something you would say. ha ha

I only have three words to say

Sucks to be (adding a fourth) yooooou!

Later chump-pants.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Why, then, would you say "Not quite sure what these are saying" instead of "these aren't well executed"?

You are so full of shit.

slim
Activity Score 1047
Copywriter
Disco Munky's picture

I didn't realize you were the grammar police.

Must be tough when you don't read that well.

I like how you think that proving this in some way will make you any better a person.

Good luck with that.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Grammar has nothing to do with it.
Are you trying to wriggle your way out of this argument or are you actually that dense?

slim
Activity Score 1047
Copywriter
Disco Munky's picture

Listen slim-bo, I saw the jar, I saw the shadow, I saw the ceiling reflected in the floor.

What I didn't see was a reflection of jar in the floor. Without that reflection it could have been an ill placed pack shot and they could have been saying that the product acts as some sort of restorative cream on fancy things or whatever.

If you had read further you would have seen a link I posted to a similar, but in my opinion better execution of the same idea. And since that one was done first I could have just said that it was stolen idea and that it was shit like you.

YOU, had to start acting like rain man "didn't get it, didn't get it, grammar, grammar, full of shit, full of shit"

If it's still bothering you later on, I think your ma's doing reach arounds behind my coloring in shed if you want some hand relief.

Might sort you out.

XXslim- for the smaller gentleman.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

justpassingby's picture

if you two dumb & dumber dont shut up im gonna make you eat the damn shoe polish!

justpassingby
Activity Score 1368
Other
Disco Munky's picture

No, you shut up.

I'm sorry, I thought you were slim but you're not wearing a banana hammock outside your short shorts so my mistake.

Nice package though.

Hetero Man love-5! (it's like a Hi-5, but no hands) ;)

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

addyhoch10's picture

guys, i really hate to butt in but maybe we could arrange this quarrel by making these boxes smaller...

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture

and smaller...

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture

and smaller...

addyhoch10
Activity Score 2592
Art Director
justpassingby's picture

till
it
gets
to
the
size
of
their brains

justpassingby
Activity Score 1368
Other
fluffy's picture

if
it
can

fluffy
Activity Score 236
Copywriter
Disco Munky's picture

Whatever people.

You love it.

xx

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

addyhoch10's picture

have seen it before several times, for shoe polish and i think for floor polish, too.

nice idea, anyhow. but i doubt that average joe will get this. an ad for ad people

addyhoch10
Activity Score 2592
Art Director
A. J. SMITH's picture

Bloody hell, I was about to write, 'what are you all creaming yourselves about with this, its crap!', and then I got it.

Great!

9/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
drunk dave's picture

A lIttle bit of floor texture, that's all. A line where tiles fit together, a little marbling, whatever, but something to give us reference. Otherwise great idea.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Advertainment's picture

I agree with Dave they should have kept some kinda floor texture, tile line or marbles texture or something but other then that its good!!

Advertainment
Activity Score 260
Art Director
Vicky's picture

See the ads in the link below, they found the way to make it a campaign, keeping the floor pattern.

Its much better for me!

Vicky
Activity Score 375
Creative Director
juliongl's picture

nice concept, but it's already done...

http://www.jonnathand.blogspot.com

juliongl
Activity Score 26
Graphic Designer
Disco Munky's picture

I see the idea now but the idea has been done, and done better.

Check out the link

http://www.jonnathand.blogspot.com

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

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